Logótipo Zhihu
O logótipo Zhihu utiliza 1 cor primária. A sua cor dominante é Bleu de France (#0F88EB, correspondência Pantone mais próxima 2727 C). Zhihu opera no sector Computers Electronics & Technology.
- Família de cores
- blue
- Popularidade da marca
- Top 15% das marcas indexadas
- Website
- zhihu.com
Análise de design
Zhihu's logo is a combination mark built around a single, stylised letterform: a blue "Z" whose upper stroke curves downward into a rounded terminal, echoing both a question mark and a speech bubble. The mark is geometric yet fluid, constructed from consistent stroke weights and smooth bezier curves that render cleanly at favicon size (16×16 px) and scale without optical distortion. Negative space inside the lower loop remains open, preventing the glyph from closing up when reproduced in single-colour print or low-resolution app icons. The accompanying wordmark "Zhihu" uses a custom sans-serif with humanist proportions — slightly flared terminals, moderate x-height — set in the same blue or neutral dark grey, allowing the symbol to stand alone on mobile while the full lockup anchors desktop and marketing layouts.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured #0F88EB is a saturated, mid-tone blue that sits between corporate trustworthiness and creative energy. In the Chinese tech sector — where Tencent, Alibaba, and Baidu all lean on blue — Zhihu's hue is brighter than WeChat's teal and warmer than LinkedIn's navy, signalling approachable expertise rather than institutional authority. White space dominates the UI, so the blue acts as a high-contrast accent for calls to action, notification badges, and the app icon, meeting WCAG AA on light backgrounds without needing a secondary palette.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Zhihu, independentemente da cor ou sector.
Paleta web de marca
Cores que Zhihu utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Zhihu
Zhihu is a high-quality Chinese online question-and-answer community and original content platform where creators gather. It was launched in January 2011 with the mission to help people better share knowledge, experience, and insights, and find their own answers. Known for its serious, professional, and friendly community atmosphere, unique product mechanism, and structured and easily accessible quality content, Zhihu has attracted the most creative individuals in fields such as technology, business, film, fashion, and culture on the Chinese internet. Zhihu has become a comprehensive and influential knowledge sharing community and original content platform across various domains. It has established a community-driven content monetization business model. Whether you have a question or an answer, Zhihu is the platform for you. Join Zhihu's thriving community and explore the world of knowledge, and discover the answers you seek
Perguntas sobre o logótipo Zhihu
Why does the Zhihu logo look like a question mark?
The upper curve of the "Z" deliberately mimics a question mark to reflect the platform's core Q&A function, while the lower loop suggests a speech bubble for dialogue. This dual metaphor communicates purpose without literal icons.
Has the Zhihu logo changed since launch?
The original 2011 logo used a simpler blue "Z" with sharper corners. A 2018 refinement softened the geometry, rounded the terminals, and introduced the current custom wordmark to improve scalability and unify the brand across web, mobile, and offline touchpoints.
Qual é a cor do logótipo Zhihu?
A cor dominante do logótipo Zhihu é Bleu de France (hex #0F88EB). A correspondência Pantone mais próxima é 2727 C.
Quantas cores tem o logótipo Zhihu?
O logótipo Zhihu utiliza 1 cor primária: #0F88EB.
Mais logótipos blue ver tudo →
Mais logótipos Computers Electronics & Technology ver tudo →
O logótipo Zhihu é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.