Nº 012 Logótipo Ubisoft

Logótipo Ubisoft

O logótipo Ubisoft utiliza 2 cores primárias. A sua cor dominante é Accursed Black (#080808, correspondência Pantone mais próxima Black 6 C). Ubisoft opera no sector Video Games Consoles & Accessories.

Família de cores
black
Popularidade da marca
Top 1% das marcas indexadas
Website
ubi.com

Análise de design

Ubisoft's current identity centers on a monochromatic combination mark: a geometric spiral symbol paired with a custom sans-serif wordmark. The symbol — a single continuous stroke forming a clockwise spiral with a sharp terminal — functions as both a fingerprint and a portal metaphor, suggesting immersion and player agency. Its construction relies on consistent stroke weight and precise curvature, allowing it to scale cleanly to favicon size without losing legibility. The wordmark uses a modified geometric grotesque with distinctive curved terminals on the 'U' and 'b' that echo the spiral's language, creating visual cohesion when locked up. At small sizes, the symbol holds independently; the wordmark remains readable down to roughly 18px height. In the gaming industry, where logos often rely on illustrative mascots or aggressive angularity, Ubisoft's restraint stands out — it reads more like a tech or media platform brand than a traditional publisher, which aligns with its shift toward live services and cross-platform ecosystems.

Continuous single-stroke clockwise spiralSharp terminal point at spiral centerCustom grotesque wordmark with curved terminalsStrict monochrome application across all touchpoints

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured palette — #080808 (near-black) and #2F2F2F (dark charcoal) — reinforces a premium, platform-agnostic positioning. Near-black dominates at 9.6%, ensuring maximum contrast on both light and dark UI backgrounds across consoles, PC launchers, and mobile. The subtle charcoal variant likely serves micro-typography or disabled states. This strict monochrome approach defies the industry's typical reliance on saturated accent colors (electric blues, neon greens, fiery oranges) but gains instant recognition through sheer consistency; the mark is identifiable by shape alone, regardless of color reproduction.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Logótipo Ubisoft, versão primária
Primária SVG PNG
Logótipo Ubisoft, versão branca para fundos escuros
Branco SVG PNG
Logótipo Ubisoft, versão monocromática preta
Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Ubisoft, independentemente da cor ou sector.

Paleta web de marca

Cores que Ubisoft utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Ubisoft

Welcome to Ubisoft, the official website of the renowned creator of popular video game franchises such as Assassin's Creed, Just Dance, Tom Clancy's, Rayman, Far Cry, Watch Dogs, and many more. With a wide range of breathtaking games, Ubisoft brings immersive experiences to gamers worldwide. Immerse yourself in the historical adventures of Assassin's Creed or unleash your dance moves with Just Dance. Dive into the thrilling worlds of Tom Clancy's video game series or embark on an unforgettable journey with Rayman. Experience the intense action of Far Cry or unravel gripping stories in the world of Watch Dogs. The possibilities are endless. In addition to these captivating titles, Ubisoft offers exciting upcoming releases including Avatar: Frontiers of Pandora, Skull And Bones, and Prince of Persia: The Lost Crown. Enhance your gaming experience with Ubisoft+ and explore our extensive collection of games. Stay up to date with the latest news and announcements from Ubisoft, and shop for your favorite Assassin's Creed games at up to 75% off. Join the Ubisoft community and discover the world of gaming on console, PC, mobile, and web platforms. Get ready for endless adventures and unforgettable gaming moments with Ubisoft

Perguntas sobre o logótipo Ubisoft

When did Ubisoft introduce the current spiral logo?

Ubisoft unveiled the current spiral identity in June 2017, replacing the previous 'swirl' logo used since 2003. The redesign coincided with the company's strategic pivot toward games-as-a-service and the launch of the Ubisoft+ subscription platform.

Can the spiral symbol be used without the wordmark?

Yes. Ubisoft's brand guidelines explicitly permit the spiral symbol as a standalone mark for app icons, social avatars, favicon use, and merchandise where space is constrained. The symbol has become the primary brand identifier in digital contexts.

Qual é a cor do logótipo Ubisoft?

A cor dominante do logótipo Ubisoft é Accursed Black (hex #080808). A correspondência Pantone mais próxima é Black 6 C.

Quantas cores tem o logótipo Ubisoft?

O logótipo Ubisoft utiliza 2 cores primárias: #080808, #2F2F2F.

Mais logótipos black ver tudo →

Mais logótipos Video Games Consoles & Accessories ver tudo →

O logótipo Ubisoft é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.