Nº 184 Logótipo Tumblr

Logótipo Tumblr

O logótipo Tumblr utiliza 3 cores primárias. A sua cor dominante é Armour Wash (#020202, correspondência Pantone mais próxima Black 6 C). Tumblr opera no sector Computers Electronics & Technology.

Família de cores
black
Popularidade da marca
Top 2% das marcas indexadas
Website
tumblr.com

Análise de design

Tumblr's primary mark is a lowercase "t" set in a custom serif typeface with a distinctive curved crossbar that extends leftward into a subtle ear, and a ball terminal at the base of the vertical stroke. The letterform is optically balanced for digital rendering: generous counters, moderate stroke contrast, and open apertures keep it legible down to 16 pixels. As a single-glyph logomark, it functions as both a wordmark shorthand and an app icon without needing a separate symbol. The composition avoids decorative flourishes, relying on the unique geometry of the "t" — particularly the angled crossbar intersection — to create a memorable silhouette that reads clearly against both light and dark backgrounds.

Single lowercase serif "t" with extended curved crossbarBall terminal on vertical stroke baselineMonochrome near-black reproduction across all touchpointsNo accompanying symbol or wordmark required

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The near-black palette (#020202, #181818, #2F2F2F) replaces Tumblr's former mid-tone blue, aligning the brand with platform-agnostic neutrality. In a sector where competitors use saturated primaries (Twitter's blue, Facebook's blue, Instagram's gradient), a pure dark mark signals content-first utility and adapts to any user-generated palette without clipping. The slight tonal variations in the measured data likely stem from anti-aliasing on curved serifs, not intentional gradients, reinforcing a crisp, monochrome reproduction strategy.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Logótipo Tumblr, versão primária
Primária SVG PNG
Logótipo Tumblr, versão branca para fundos escuros
Branco SVG PNG
Logótipo Tumblr, versão monocromática preta
Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Tumblr, independentemente da cor ou sector.

Paleta web de marca

Cores que Tumblr utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Tumblr

Welcome to our brand Tumblr! Here, you can explore the latest picks curated by our team. We aim to bring you a diverse range of content that will pique your interest and keep you engaged. At our brand, we believe in providing a platform for creative expression and connection. We offer a wide variety of products and services to enhance your Tumblr experience. Whether you're a photography enthusiast, a writer looking for inspiration, or just someone who loves discovering new ideas, our brand Tumblr has something for everyone. Discover captivating artwork, thought-provoking articles, and mesmerizing photography that will transport you to different worlds. Stay up to date with the latest trends, be inspired by extraordinary individuals, and connect with like-minded people who share your passions. Join us on this exciting journey as we share today's picks and invite you to dive into a world of endless possibilities. At our brand Tumblr, creativity knows no bounds!

Perguntas sobre o logótipo Tumblr

Why did Tumblr change its logo from blue to black?

Tumblr shifted to a near-black mark around 2018–2019 to improve legibility across diverse user content and device themes, including dark mode. The neutral tone avoids colour conflict with the platform's highly visual, user-generated feed.

Is the Tumblr "t" a custom font or an existing typeface?

The "t" is a custom-drawn glyph, not a direct cut from a commercial font. Its crossbar angle, ear, and ball terminal are unique to the brand, though the overall style references transitional serifs like Bookman or Clarendon.

Qual é a cor do logótipo Tumblr?

A cor dominante do logótipo Tumblr é Armour Wash (hex #020202). A correspondência Pantone mais próxima é Black 6 C.

Quantas cores tem o logótipo Tumblr?

O logótipo Tumblr utiliza 3 cores primárias: #020202, #2F2F2F, #181818.

Mais logótipos black ver tudo →

Mais logótipos Computers Electronics & Technology ver tudo →

O logótipo Tumblr é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.