Nº 002 Logótipo KPMG

Logótipo KPMG

O logótipo KPMG utiliza 1 cor primária. A sua cor dominante é Dark Seashore Night (#00338D, correspondência Pantone mais próxima 661 C). KPMG opera no sector Accounting & Auditing.

Família de cores
blue
Popularidade da marca
Top 1% das marcas indexadas
Website
kpmg.com

Análise de design

The KPMG logo is a pure wordmark set in a custom sans-serif typeface, rendered exclusively in the firm's signature dark blue. The four letters are tightly spaced with subtle optical adjustments — the diagonal leg of the K aligns visually with the stem of the P, while the M's center vertex sits slightly lower than the outer stems to maintain visual weight. The G features an open aperture and a horizontal terminal that echoes the crossbar of the P, creating a quiet rhythm across the mark. No symbol, icon, or tagline accompanies the primary lockup, which is typical for Big Four firms that rely on name recognition alone. This restraint serves the brand well: the mark reproduces cleanly at favicon size, embosses sharply on stationery, and remains legible when reversed out of dark backgrounds or printed in single-color applications. The absence of decorative elements also avoids the dated appearance that plagues many professional-services logos that adopted abstract globes or swooshes in the 1990s and 2000s.

Custom sans-serif wordmark with no accompanying symbolDistinctive open-aperture G with horizontal terminalTight, optically balanced letterspacing across four capitalsExclusive use of deep institutional blue (#00338D)

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured #00338D is a deep, cool blue that sits squarely in the financial-services trust palette — darker than Deloitte's green-blue, more saturated than PwC's red, and distinct from EY's yellow. This specific hue signals authority and conservatism without appearing black at a distance, and it maintains contrast on both white and light-gray backgrounds common in annual reports and regulatory filings.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Logótipo KPMG, versão primária
Primária SVG PNG
Logótipo KPMG, versão branca para fundos escuros
Branco SVG PNG
Logótipo KPMG, versão monocromática preta
Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo KPMG, independentemente da cor ou sector.

Paleta web de marca

Cores que KPMG utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre KPMG

KPMG in Saudi Arabia, also known as KPMG Al Fozan & Partners, is a leading professional services firm providing audit, tax, and advisory services. It is a member firm of KPMG International, a global network of professional firms providing services in 147 countries. KPMG in Saudi Arabia has its headquarters in Riyadh. KPMG in Saudi Arabia has a rich history dating back to 1992 when it was established as a partnership between KPMG International and Dr. Hussain Al Fozan. Over the years, it has grown to become a trusted advisor to major clients across various industries in the country. The firm employs a team of highly skilled professionals who bring deep industry knowledge and technical expertise to deliver innovative solutions to their clients' complex business challenges. KPMG in Saudi Arabia offers a wide range of services, including audit, tax, and advisory services. Its audit services help clients enhance the quality and reliability of their financial reporting. The tax practice provides comprehensive tax solutions, including compliance, planning, and advisory services. The advisory practice assists clients in areas such as risk management, cyber security, strategy, and technology. On a global scale, KPMG International operates through member firms in different countries. KPMG is known for its strong network of member firms, which collaborate to provide seamless services to clients worldwide. The firm operates noteworthy subsidiaries, joint ventures, and partnerships to extend its capabilities and deepen its industry expertise. KPMG holds a prominent position in the global professional services market. It is one of the Big Four accounting firms, alongside Deloitte, PwC, and EY. These firms are known for their dominance in the industry and their high-quality services. KPMG has a strong brand presence globally and is recognized for its commitment to excellence, ethics, and professionalism. In terms of global sales, KPMG reported revenues of $29. 75 billion in its 20

Perguntas sobre o logótipo KPMG

Does KPMG use a symbol or icon alongside its name?

No. The primary global logo is a wordmark only — the four letters KPMG in a proprietary typeface. The firm does not employ a separate symbol, monogram, or abstract mark in its core identity system.

Has the KPMG logo changed significantly in recent decades?

The current wordmark has been in use since a global rebrand in 2003, replacing an earlier version that used a heavier serif typeface. Since 2003, only minor optical refinements have been made; no major redesign has been publicly announced.

Qual é a cor do logótipo KPMG?

A cor dominante do logótipo KPMG é Dark Seashore Night (hex #00338D). A correspondência Pantone mais próxima é 661 C.

Quantas cores tem o logótipo KPMG?

O logótipo KPMG utiliza 1 cor primária: #00338D.

Mais logótipos blue ver tudo →

Mais logótipos Accounting & Auditing ver tudo →

O logótipo KPMG é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.