Logótipo Goverment UK
O logótipo Goverment UK utiliza 2 cores primárias. A sua cor dominante é Accursed Black (#0B0B0B, correspondência Pantone mais próxima Black 6 C). Goverment UK opera no sector Government.
- Família de cores
- black
- Sector
- Government
- Popularidade da marca
- Top 38% das marcas indexadas
- Website
- gov.uk
Análise de design
The GOV.UK master brand uses a pure wordmark — the characters "GOV.UK" set in the custom GDS Transport typeface, developed specifically for legibility across digital and print government services. The mark relies entirely on typographic weight and spacing; there is no symbol, icon, or decorative element. This construction follows the Government Design System principle that the brand must work at the smallest favicon size (16×16 px) and on low-quality printouts in job centres. The tight kerning and geometric letterforms keep the mark readable when reversed out of dark backgrounds or rendered in single-colour black, while the period in "GOV.UK" acts as a subtle visual anchor that prevents the short word from floating. In the context of UK public-sector identities — many of which historically used coats of arms or departmental crests — this minimalist wordmark signals a unified, service-led government rather than institutional hierarchy.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured palette (#0B0B0B and #2F2F2F) represents the GOV.UK "black" and "dark grey" tokens used for text and UI chrome. Near-black dominates because it meets WCAG AAA contrast against the standard white and light-grey page backgrounds, ensuring accessibility compliance across thousands of services. Using only dark neutrals avoids colour-coded departmental branding, reinforcing the single-government promise and reducing cognitive load for citizens navigating multiple services.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Goverment UK, independentemente da cor ou sector.
Paleta web de marca
Cores que Goverment UK utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Goverment UK
Brand: Energy Bills Support Scheme The Energy Bills Support Scheme is a government initiative designed to assist households in managing their energy bills. The scheme offers various programs and benefits, including the Energy Price Guarantee, Energy Bills Discount Scheme, and Alternative Fuel Payment. Under the Energy Bills Support Scheme, eligible households in England, Scotland, and Wales receive a £400 discount on their energy bills for the winter period. In Northern Ireland, households automatically receive a £600 payment towards their energy bill. To avail of the discount, no application or contact with energy suppliers is required, as the discount is automatically applied to the household electricity bill for six months. The discount is distributed monthly and can be received through various payment methods, including direct debit, credit/debit card, smart prepayment meter, or traditional prepayment meter. Households are encouraged to redeem any vouchers received at authorized top-up points, such as Post Offices or PayPoint shops, within 90 days, as they expire after this period. The Energy Bills Support Scheme aims to help households reduce their energy expenses and improve their overall financial well-being
Perguntas sobre o logótipo Goverment UK
Who designed the GOV.UK logo?
The wordmark and GDS Transport typeface were created by the Government Digital Service in collaboration with type foundry Dalton Maag, launched with the GOV.UK platform in 2012.
Does the Energy Bills Support Scheme have its own separate logo?
No. UK government schemes typically use the GOV.UK master brand with a descriptive strapline; they do not receive independent logos, ensuring citizens recognise the official source immediately.
Qual é a cor do logótipo Goverment UK?
A cor dominante do logótipo Goverment UK é Accursed Black (hex #0B0B0B). A correspondência Pantone mais próxima é Black 6 C.
Quantas cores tem o logótipo Goverment UK?
O logótipo Goverment UK utiliza 2 cores primárias: #0B0B0B, #2F2F2F.
Mais logótipos black ver tudo →
Mais logótipos Government ver tudo →
O logótipo Goverment UK é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.