Logótipo FTC
O logótipo FTC utiliza 1 cor primária. A sua cor dominante é Brilliance (#FFFFFF, correspondência Pantone mais próxima 9345 C). FTC opera no sector Government.
- Família de cores
- white
- Sector
- Government
- Popularidade da marca
- Top 4% das marcas indexadas
- Website
- ftc.gov
Análise de design
The FTC mark is a government agency seal built around the American bald eagle, a near-universal symbol across U.S. federal identities. The composition centers a stylized eagle with wings displayed, clutching an olive branch and arrows — the classic great seal iconography — enclosed within a circular border that carries the agency name and founding statute reference. Unlike the ornate Treasury or Justice seals, the FTC version reduces feather detail to clean, geometric strokes, making the bird readable as a single solid shape. This simplification is deliberate: the mark must function at favicon size on ftc.gov, on consumer alert PDFs, and embossed on official correspondence. The circular lockup ensures it sits comfortably beside other agency seals in interagency headers without visual hierarchy conflicts. At very small sizes the talons and shield stripes merge, but the eagle silhouette and ring text remain distinct, meeting the practical threshold for a federal identifier.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured palette shows white (#FFFFFF) as the dominant extracted value, reflecting the logo's standard application as a navy-blue eagle on a white field — the reverse of many federal seals that default to gold on blue. This light-ground approach prioritizes legibility on the FTC's digital-first consumer site, where the mark sits atop white pages and mobile screens. Navy conveys statutory authority without the visual weight of black, while the white counter-space keeps the intricate eagle readable at 16 px. The restraint aligns with the agency's consumer-protection mission: approachable, transparent, and absent of ornamental gold that might signal exclusivity.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo FTC, independentemente da cor ou sector.
Paleta web de marca
Cores que FTC utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre FTC
The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.
Perguntas sobre o logótipo FTC
Has the FTC logo changed since the agency was founded in 1914?
Yes. The original 1915 seal was a detailed engraving typical of the era. A major simplification occurred in the 1990s to improve digital reproduction, flattening the eagle to a single-weight line drawing and standardizing the navy-blue-on-white palette used today.
Why does the FTC use an eagle when other consumer agencies don't?
The eagle derives from the Great Seal of the United States, signaling the FTC's status as an independent federal commission with statutory enforcement power. Agencies like the CFPB or CPSC use abstract wordmarks because they were created later under different branding guidelines.
Qual é a cor do logótipo FTC?
A cor dominante do logótipo FTC é Brilliance (hex #FFFFFF). A correspondência Pantone mais próxima é 9345 C.
Quantas cores tem o logótipo FTC?
O logótipo FTC utiliza 1 cor primária: #FFFFFF.
Mais logótipos white ver tudo →
Mais logótipos Government ver tudo →
O logótipo FTC é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.