Logótipo General Motors
O logótipo General Motors utiliza 1 cor primária. A sua cor dominante é Armour Wash (#000000, correspondência Pantone mais próxima Black 6 C). General Motors opera no sector Automotive Industry.
- Família de cores
- black
- Sector
- Automotive Industry
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- gm.com
Análise de design
The General Motors mark is a wordmark set in a custom geometric sans-serif typeface, rendered entirely in lowercase. The letters 'g' and 'm' share a consistent stroke weight and rounded terminals, creating a unified, approachable rhythm. A single continuous underline begins under the 'g' and extends past the 'm', curling upward at the terminus to suggest an electrical socket — a deliberate nod to the company's electric-vehicle pivot. The composition is horizontally oriented, locked to a fixed aspect ratio, and relies on precise optical spacing rather than a bounding box. At small sizes the underline curl remains legible down to roughly 12 mm width; below that the detail fills in, so the brand provides a simplified alternate without the curl for favicon and app-icon use. The lowercase styling breaks from the uppercase heritage of the historic 'Mark of Excellence' badge, signaling a cultural shift from institutional authority to consumer accessibility while retaining the two-letter mnemonic that has anchored GM identity since 1964.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured black (#000000) reflects the monochrome reproduction of a mark whose primary brand palette is a proprietary gradient blue (approximately #0066CC to #003399). Black serves as the universal fallback for single-color printing, embossing, and high-contrast digital contexts. In the automotive sector, blue conveys technology, trust, and electrification — differentiating GM from the red of Ferrari, the silver of Mercedes, and the black-heavy luxury tier. The monochrome version preserves equity without chromatic distraction.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo General Motors, independentemente da cor ou sector.
Paleta web de marca
Cores que General Motors utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre General Motors
General Motors (GM) is an American multinational corporation headquartered in Detroit, Michigan. Founded by William C. Durant in 1908, GM has grown to become one of the world's largest automobile manufacturers. Initially, GM held several smaller automobile companies, such as Buick and Oldsmobile. The company gained further prominence with the acquisition of Cadillac in 1909 and in subsequent years expanded its reach globally. Over the years, GM has diversified its portfolio and introduced various brands including Chevrolet, GMC, and Pontiac. GM's headquarters, known as the Renaissance Center, is located in downtown Detroit. The iconic complex consists of seven interconnected skyscrapers and spans over five million square feet. GM offers a wide range of products and services, spanning from cars, trucks, and SUVs to electric and autonomous vehicles. Their vehicles are known for their quality, performance, and innovative features. The company continues to invest in research and development to improve efficiency, safety, and sustainability. On a global scale, GM has a significant presence with operations in more than 100 countries. The company has various noteworthy subsidiaries, including Cadillac, Chevrolet, Buick, and GMC. It also has joint ventures and partnerships with companies such as SAIC-GM in China, GM Korea, and GM Financial. In terms of market position, GM is one of the leading automotive manufacturers globally. It consistently ranks among the top-selling automobile brands worldwide. Despite facing fierce competition from companies like Toyota, Volkswagen, and Ford, GM maintains a strong market share in various regions. Over the years, GM has achieved several milestones. In 2010, the company went through a major restructuring following a government bailout and bankruptcy. This period marked a significant change in GM's strategy, focusing on efficiency, innovation, and sustainability. The company has also made strategic moves towards electric vehicles, includ
Perguntas sobre o logótipo General Motors
When did General Motors introduce the current lowercase logo?
GM unveiled the lowercase 'gm' wordmark with the curling underline in January 2021, replacing the uppercase 'Mark of Excellence' square badge that had been used since 1964. The redesign coincided with the company's 'Everybody In' EV campaign.
Why does the underline curl upward at the end?
The curled terminus is designed to resemble an electrical outlet or charging connector, visually reinforcing GM's strategic commitment to an all-electric future. It also creates a unique graphic hook that distinguishes the mark from other two-letter corporate wordmarks.
Qual é a cor do logótipo General Motors?
A cor dominante do logótipo General Motors é Armour Wash (hex #000000). A correspondência Pantone mais próxima é Black 6 C.
Quantas cores tem o logótipo General Motors?
O logótipo General Motors utiliza 1 cor primária: #000000.
Mais logótipos black ver tudo →
Mais logótipos Automotive Industry ver tudo →
O logótipo General Motors é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.