Nº 275 Logótipo CBS Local

Logótipo CBS Local

O logótipo CBS Local utiliza 2 cores primárias. A sua cor dominante é Carbon (#323232, correspondência Pantone mais próxima 10399 C). CBS Local opera no sector Publishing & Printing.

Família de cores
black
Popularidade da marca
Top 3% das marcas indexadas
Website
cbslocal.com

Análise de design

The CBS Local mark is a locked-up combination logo pairing the historic CBS Eye symbol with a custom "LOCAL" wordmark. The Eye — a concentric circle device inspired by Shaker hex signs — sits left of the type, both rendered in the same dark charcoal weight. The wordmark uses a geometric sans-serif with uniform stroke width, tight letterspacing, and a slightly condensed proportion that matches the Eye's vertical height. This construction follows broadcast-industry convention: a legacy symbol anchors trust, while a descriptive qualifier signals hyper-local relevance. At small sizes the Eye remains legible down to roughly 12 px because its positive/negative space ratio is balanced; the wordmark holds together until about 10 px before counters close. The monochrome execution avoids gradient or drop-shadow trends, ensuring clean reproduction on light and dark backgrounds across app icons, OTT splash screens, and broadcast bugs.

Iconic CBS Eye symbol at leftAll-caps LOCAL wordmark in matching weightMonochrome dark charcoal paletteFixed lock-up ratio never separated

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured #323232 and #0D0D0D are near-black neutrals that mirror the CBS master brand's historic black Eye. In publishing and local news, dark charcoal conveys authority, readability on white, and seamless overlay on video thumbnails without clashing with colorful story imagery. A single dark hue also reduces production complexity — no spot-color registration issues in print, no brand-diluting palette shifts across 20+ owned-station sites.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Logótipo CBS Local, versão primária
Primária SVG PNG
Logótipo CBS Local, versão branca para fundos escuros
Branco SVG PNG
Logótipo CBS Local, versão monocromática preta
Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo CBS Local, independentemente da cor ou sector.

Paleta web de marca

Cores que CBS Local utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre CBS Local

CBS Local is a trusted brand that offers a wide range of products and services to keep you informed and entertained. Stay up-to-date with the latest news, weather, and traffic updates from CBS Local's 24/7 news channel. Access a variety of news categories, including Entertainment, Politics, Consumer, Business, and Health. Want to stay connected with your favorite sports teams? CBS Local covers all sports, including the Chargers, Rams, Lakers, Clippers, and more. And for those who love the excitement of the lottery, CBS Local brings you the latest updates on the Mega Millions jackpot, which recently jumped to an impressive $940 million. Whether you're looking for breaking news, in-depth investigations, or engaging entertainment content, CBS Local is your go-to source for all things local and beyond. Don't miss out on the latest updates - download the CBS Local app and start exploring today

Perguntas sobre o logótipo CBS Local

Who designed the original CBS Eye logo?

The CBS Eye was created in 1951 by creative director William Golden, inspired by Pennsylvania Dutch hex signs. It has remained essentially unchanged for over 70 years, making it one of the longest-running corporate symbols in American media.

Does CBS Local use a different logo for each city?

No. CBS Local uses a single national lock-up — the Eye plus "LOCAL" — across all owned-and-operated station websites and apps. Individual station call letters (e.g., KCBS, WBBM) appear in navigation or page headers but not inside the primary brand mark.

Qual é a cor do logótipo CBS Local?

A cor dominante do logótipo CBS Local é Carbon (hex #323232). A correspondência Pantone mais próxima é 10399 C.

Quantas cores tem o logótipo CBS Local?

O logótipo CBS Local utiliza 2 cores primárias: #323232, #0D0D0D.

Mais logótipos black ver tudo →

Mais logótipos Publishing & Printing ver tudo →

O logótipo CBS Local é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.