Logótipo Baidu
O logótipo Baidu utiliza 2 cores primárias. A sua cor dominante é Anarchy (#DF0000, correspondência Pantone mais próxima 2347 C). Baidu opera no sector Computers Electronics & Technology.
- Família de cores
- red
- Popularidade da marca
- Top 10% das marcas indexadas
- Website
- baidu.com
Análise de design
Baidu's logo is a combination mark pairing a custom sans-serif wordmark with a distinctive paw-print symbol. The wordmark uses rounded, slightly condensed letterforms with a subtle forward lean, suggesting speed and approachability. The paw print—four oval pads around a larger central pad—sits left of the logotype in the primary lockup, but frequently replaces the dot of the 'i' in compact applications, turning a functional typographic element into a brand signature. This dual-use system gives the identity flexibility across digital surfaces, from browser favicons to app splash screens.
The mark performs well at small sizes because the paw print reduces to a clear, high-contrast shape readable at 16 pixels, while the wordmark retains legibility thanks to open counters and consistent stroke weight. In the Chinese search and AI sector, where competitors often default to abstract geometric symbols or magnifying glasses, the paw print breaks category convention by invoking a natural tracking metaphor—footprints leading to answers—without literalism. The red/blue split also sidesteps the monochrome blue dominance of Western tech giants, asserting a distinctly Chinese visual vocabulary.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The dominant #DF0000 red (8.3%) aligns with Chinese cultural associations of luck, energy, and urgency—critical for a consumer-facing search portal—while the secondary #2932E1 blue (6.9%) signals technical authority and trust, balancing the red's warmth. Together they create a high-contrast, complementary pairing that pops on white backgrounds and meets accessibility thresholds for text, a practical necessity for a product built on search-results pages. The palette defies the cool-blue monoculture of global tech by leading with red, reinforcing Baidu's domestic-market leadership.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Baidu, independentemente da cor ou sector.
Paleta web de marca
Cores que Baidu utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Baidu
Baidu is a technology company founded in Beijing, China, in 2000. It is often referred to as the Google of China as it dominates the Chinese market for internet search engines. The company's headquarters are located in Haidian District, Beijing, China. Baidu primarily offers internet-related products and services, including a search engine, online advertising platform, mapping services, cloud storage, and a variety of other services. Its search engine, known as Baidu Search, is the most popular in China and accounts for the majority of the company's revenue. Baidu also offers video and image search, news aggregation, and an online encyclopedia called Baidu Baike. On a global scale, Baidu has expanded its reach through various subsidiaries, joint ventures, and partnerships. It launched Baidu Japan, a Japanese-language search engine, in 2007. Additionally, Baidu established a joint venture with Rakuten Inc. Baidu has also invested in various technology companies, including Uber, by providing funding for their expansion into China. In terms of market position, Baidu holds a significant share of China's search engine market, with over 70% of the market share. However, it faces competition from other major players, such as Alibaba's search engine, as well as international search engines like Google. A major event for Baidu occurred in 2016 when the company faced scrutiny and backlash after a student died from misleading medical advertising on their search engine. This led to increased regulation in China's online advertising industry and a decline in Baidu's revenue. Currently, Baidu is focused on expanding its artificial intelligence (AI) capabilities, with a strong emphasis on autonomous driving technology. It launched Apollo, an open-source autonomous driving platform, which has gained partnerships with prominent global companies, including Intel, Nvidia, and Microsoft. Baidu is also investing in cloud computing and other AI-enabled services to diversify its revenue s
Perguntas sobre o logótipo Baidu
What does the paw print in Baidu's logo represent?
The paw print symbolises a tracker's footprint, metaphorically linking the act of searching to following a trail to find answers. It also serves as a visual pun on the Chinese name 'Baidu' (百度), which implies searching hundreds of times, while the bear-paw shape adds a uniquely memorable character that differentiates the brand from generic search icons.
Why does Baidu use red as its primary brand colour?
Red is culturally auspicious in China, connoting prosperity, energy, and urgency—attributes that suit a high-frequency consumer utility like search. The specific shade #DF0000 provides strong contrast against white search-results pages and pairs with the secondary blue (#2932E1) to balance warmth with technological credibility, a combination that also meets WCAG contrast requirements for body text.
Qual é a cor do logótipo Baidu?
A cor dominante do logótipo Baidu é Anarchy (hex #DF0000). A correspondência Pantone mais próxima é 2347 C.
Quantas cores tem o logótipo Baidu?
O logótipo Baidu utiliza 2 cores primárias: #DF0000, #2932E1.
Mais logótipos red ver tudo →
Mais logótipos Computers Electronics & Technology ver tudo →
O logótipo Baidu é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.