Logótipo Avira
O logótipo Avira utiliza 1 cor primária. A sua cor dominante é Piercing Red (#E21E25, correspondência Pantone mais próxima 2035 C). Avira opera no sector Computer Security.
- Família de cores
- red
- Sector
- Computer Security
- Popularidade da marca
- Top 2% das marcas indexadas
- Website
- avira.com
Análise de design
Avira uses a combined mark: a custom sans-serif wordmark paired with a geometric icon that merges an umbrella canopy with a shield silhouette. The icon sits to the left of the logotype, its curved apex echoing the dot of the lowercase 'i' to create visual rhythm. The typeface features open apertures, a single-storey 'a', and subtle ink traps at stroke junctions — choices that preserve legibility when the mark is reproduced at favicon size (16×16 px). The shield-umbrella hybrid is constructed from two mirrored curves meeting at a central spine; this symmetry lets the icon read as both protection (shield) and shelter (umbrella) without relying on fine detail. In the security sector, where many competitors default to abstract locks, keys, or hexagons, the umbrella metaphor differentiates Avira while still signalling defence. The mark works in monochrome because the icon's positive/negative balance holds without colour, and the wordmark's weight contrast (regular vs. bold 'A') maintains hierarchy.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured #E21E25 (Piercing Red) occupies roughly 12 % of the total mark area, appearing only in the icon while the wordmark remains neutral dark grey or black. This restrained application avoids the 'red alert' fatigue common in antivirus branding, yet the hue's high chroma ensures immediate visibility on white dashboards, dark-mode UIs, and mobile app grids. Red connotes urgency and protection in Western safety signage, aligning with cybersecurity's promise of rapid threat response, while the low surface-area ratio keeps the identity feeling precise and clinical rather than aggressive.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Avira, independentemente da cor ou sector.
Paleta web de marca
Cores que Avira utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Avira
Avira is a reputable brand trusted by 80 million users in over 150 countries. As part of NortonLifeLock, a global leader in consumer Cyber Safety, Avira is committed to empowering people in their digital lives by providing reliable online security. With decades of experience in cybersecurity and identity theft protection, Avira offers award-winning products and services across multiple brands. They continuously innovate their device security, online privacy, and identity protection solutions to counter emerging cyberthreats. Avira's vision is to safeguard and empower individuals to navigate the digital landscape securely, while their mission is to build an integrated portfolio that proactively prevents, detects, and responds to cyberthreats and cybercrimes. Backed by a team of experts and fueled by consumer insights, Avira's technology has blocked over 900 million threats, making them a trusted ally for consumers amidst an increasingly complex and connected world
Perguntas sobre o logótipo Avira
Why does Avira use an umbrella instead of a lock or shield?
The umbrella metaphor communicates proactive shelter — covering the user before threats strike — rather than reactive locking. It also references the company's German name origin ('Avira' from 'anti-virus') where 'Schirm' (umbrella/shield) carries both meanings.
Has the logo changed since NortonLifeLock acquired Avira?
The core mark (wordmark + umbrella-shield icon) has remained visually consistent since the 2019 rebrand; only co-branding lockups with the NortonLifeLock masterbrand have been added for corporate communications.
Qual é a cor do logótipo Avira?
A cor dominante do logótipo Avira é Piercing Red (hex #E21E25). A correspondência Pantone mais próxima é 2035 C.
Quantas cores tem o logótipo Avira?
O logótipo Avira utiliza 1 cor primária: #E21E25.
Mais logótipos red ver tudo →
Mais logótipos Computer Security ver tudo →
O logótipo Avira é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.