David spent 15 years at a Big Four consulting firm. Going independent meant freedom—and also giving up the instant credibility of a globally recognized brand name. His first attempts at DIY branding made him look like a freelancer, not a senior consultant who'd advised Fortune 500 companies. He needed a personal brand that conveyed the same authority as a major firm while feeling more accessible and human.
Maven Consulting
A management consultant launching an independent practice needed a brand that conveyed credibility without corporate coldness. The minimal wordmark balances sophistication with approachability.
01
The Brief
Understanding the challenge
02
The Approach
Our creative thinking
In professional services, the brand is a trust signal. We designed a clean, minimal wordmark that lets David's name and work speak for themselves. The sophisticated sans-serif typography feels contemporary and confident without being cold. The charcoal gray base conveys professionalism, while a subtle teal accent adds personality and prevents the brand from feeling generic. The result is a brand that says "I'm a serious professional" without saying "I'm a faceless corporation."
03
The Work
The final deliverables
Color Palette
#374151 Primary
#374151
#14b8a6
#ffffff
#1f2937
04
The Outcome
The results that matter
David has tripled his independent revenue compared to his Big Four salary, working with clients who specifically sought him out. He reports that the brand creates immediate credibility in pitches—clients assume he has a team behind him (he doesn't yet). The professional presentation has helped him land retainers with two mid-size companies and a speaking engagement at an industry conference.
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