Logo de Uber
El logo de Uber usa 3 colores primarios. Su color dominante es Armour Wash (#010101, Pantone más cercano Black 6 C). Uber opera en la industria Computers Electronics & Technology.
- Familia de colores
- black
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 12% de marcas indexadas
- Sitio web
- uber.com
Análisis de diseño
The logo is a lowercase wordmark set in Uber Move, a custom geometric sans-serif developed with Wolff Olins. It is constructed with uniform stroke weight, rounded terminals, and distinctive character details — notably the curved tail on the 'u' and the open, horizontal counter of the 'e'. At small sizes the mark holds up well because of generous apertures and clear letterspacing, though the 'u' and 'b' can visually merge at very low resolutions. In the ride-hail and mobility tech sector, it breaks from the prevalent use of abstract symbols (Lyft's ampersand, Bolt's lightning) by relying entirely on typography, signalling a mature platform that spans rides, delivery, freight and transit.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The near-pure black (#010101) with trace darker grays (#181818, #323232) creates a high-contrast, monochromatic mark that reproduces flawlessly on screens, vehicle decals and print. In an industry where competitors own bright hues — Lyft pink, Bolt green, Grab green — Uber's black signals premium neutrality and operational seriousness. The measured grays likely stem from anti-aliasing or subtle gradient rendering in the source file, but functionally the palette is single-colour black, ensuring maximum legibility and consistent global application.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Uber, independientemente del color o industria.
Paleta web de la marca
Colores que Uber usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Uber
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Preguntas sobre el logo de Uber
Why did Uber replace its previous atom symbol with a wordmark?
The 2018 rebrand dropped the abstract atom mark in favour of a pure wordmark to improve legibility at small sizes — especially on smartphone screens — and to reflect the company's expansion beyond ride-hailing into food delivery, freight and broader mobility services.
What typeface is used in the Uber logo and can I license it?
The logo uses Uber Move, a custom typeface created for Uber by Wolff Olins. It is proprietary and not available for public licensing; the closest commercial alternatives are geometric sans-serifs such as Circular or Gotham, though they lack the distinctive 'u' tail and open 'e' counter.
¿Qué color tiene el logo de Uber?
El color dominante del logo de Uber es Armour Wash (hex #010101). El Pantone más cercano es Black 6 C.
¿Cuántos colores tiene el logo de Uber?
El logo de Uber usa 3 colores primarios: #010101, #323232, #181818.
Más logos de black ver todo →
Más logos de Computers Electronics & Technology ver todo →
El logo de Uber es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.