Logo de The American Cancer Society
El logo de The American Cancer Society usa 1 color primario. Su color dominante es Bright Greek (#2746F8, Pantone más cercano 2736 C). The American Cancer Society opera en la industria Health.
Análisis de diseño
The American Cancer Society logo is a combination mark pairing a geometric symbol with a structured wordmark. The symbol depicts a stylized sword pointing upward with a single serpent coiled around it — a modernized Rod of Asclepius, the ancient Greek emblem of medicine and healing. The sword blade and serpent are rendered in clean, uniform-weight lines with rounded terminals, giving the mark a contemporary, approachable feel while retaining institutional gravity. The wordmark sits to the right in a custom sans-serif with subtle humanist details (notably the curved tail of the 'r' and open apertures), set in sentence case for readability. The lockup balances symbol and type at roughly equal visual weight, separated by a consistent clear-space buffer. At small sizes — favicon, app icon, pen imprint — the symbol holds independently; the serpent's single coil and the sword's crossguard remain legible down to roughly 12 pixels. In the crowded nonprofit health space, where ribbons and hearts dominate, the sword-and-serpent avoids disease-specific iconography, allowing the brand to represent all cancers under one unified banner.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured #2746F8 — a saturated, mid-tone blue with a purple undertone — anchors the identity in clinical trust rather than emotional urgency. Most cancer nonprofits lean pink (breast), teal (ovarian), or red (heart/lung); ACS's bright Greek blue sidesteps single-disease coding and signals system-wide authority. The hue reproduces reliably across digital, print, and textile (relay shirts, lab coats) without shifting into navy or cyan, and it meets WCAG AA contrast on white for accessibility — critical for patient-facing materials.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de The American Cancer Society, independientemente del color o industria.
Paleta web de la marca
Colores que The American Cancer Society usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de The American Cancer Society
The American Cancer Society (ACS) is a non-profit organization based in the United States that focuses on raising awareness about cancer, providing support to cancer patients, funding research, and advocating for cancer prevention and treatment. The ACS was founded in 1913 by a group of 15 physicians and businessmen in New York City. It was originally called the American Society for the Control of Cancer, and its mission was to gather and distribute information about cancer. Over the years, the organization expanded its scope and changed its name to the American Cancer Society in 1945. The headquarters of the American Cancer Society is located in Atlanta, Georgia. The building, known as the American Cancer Society Center, houses various departments and teams working on research, education, patient support, and fundraising. The ACS provides a wide range of products and services to fulfill its mission. It offers educational materials on cancer prevention and detection, conducts community outreach programs, and provides support services for cancer patients and their families. The organization also funds cancer research through grants, supports healthcare professionals in the field, and advocates for public policies that promote cancer prevention and equitable access to healthcare. On a global scale, the ACS has partnerships and collaborations with cancer organizations and institutions around the world. It participates in international conferences and initiatives to share knowledge and best practices in cancer control. The ACS has also established several noteworthy subsidiaries, including the American Cancer Society Cancer Action Network (ACS CAN), a separate entity that focuses on advocacy and public policy. In terms of market position, the ACS is one of the most prominent cancer organizations globally. It has a significant influence on cancer-related policies and research funding in the United States. However, it faces competition from other non-profit organizations,
Preguntas sobre el logo de The American Cancer Society
What does the sword and snake in the American Cancer Society logo mean?
The sword represents the crusade against cancer; the single serpent coiled around it is the Rod of Asclepius, the ancient Greek symbol of medicine and healing. Together they convey a medical fight waged with scientific rigor.
Why does the American Cancer Society use blue instead of pink or a ribbon?
ACS addresses all cancer types, not one disease. A universal blue avoids privileging any single cancer color (pink, teal, orange) and projects institutional trust, calm, and clinical authority across prevention, research, and patient services.
¿Qué color tiene el logo de The American Cancer Society?
El color dominante del logo de The American Cancer Society es Bright Greek (hex #2746F8). El Pantone más cercano es 2736 C.
¿Cuántos colores tiene el logo de The American Cancer Society?
El logo de The American Cancer Society usa 1 color primario: #2746F8.
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El logo de The American Cancer Society es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.