Logo de Hotjar
El logo de Hotjar usa 1 color primario. Su color dominante es Carbon (#323232, Pantone más cercano 10399 C). Hotjar opera en la industria Computers Electronics & Technology.
- Familia de colores
- black
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 2% de marcas indexadas
- Sitio web
- hotjar.com
Análisis de diseño
Hotjar uses a combination mark that fuses a lowercase wordmark with a distinctive flame symbol integrated into the letter 'j'. The flame replaces the dot above the 'j', its three curved strokes suggesting rising heat — a direct visual metaphor for the heatmaps that made the product famous. The typeface is a geometric sans-serif with rounded terminals (reminiscent of Circular or a close custom variant), set in tight but legible tracking. This construction works well at small sizes because the flame remains readable down to roughly 16 px height; the wordmark alone holds identity when the symbol is dropped. In the analytics/SaaS category, where many competitors default to abstract geometric marks, Hotjar's literal-but-stylised flame creates immediate category relevance without feeling clip-art generic.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured #323232 charcoal provides a near-black anchor that feels technical and trustworthy — standard for B2B analytics tools — while avoiding the harshness of pure #000. In full-colour applications the flame renders in Hotjar's signature orange (#FF6B35), injecting energy and signalling 'heat' data; the dark neutral lets that accent pop without competing. This two-tone strategy keeps the mark flexible across light, dark, and monochrome backgrounds.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Hotjar, independientemente del color o industria.
Paleta web de la marca
Colores que Hotjar usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Hotjar
Hotjar is a powerful tool that enables you to understand and meet the needs of your users with real, unbiased insights. Gone are the days of guessing what your users want - Hotjar allows you to validate your ideas and make informed decisions based on reliable user data. With Hotjar, you can prioritize your roadmap and work on what truly matters. Say goodbye to shooting in the dark and hello to unbiased, reliable user data. Hotjar offers a range of features, including user behavior heatmaps that visually represent how users interact with your site, full recordings of user sessions, and real-time feedback from users. Hotjar is trusted by over 126,500 professionals who rely on it to reduce assumptions and increase their confidence. From product leads and research managers to growth product managers, Hotjar has empowered businesses to build what their users truly want. No credit card is required to get started, so why not give Hotjar a try and unlock the insights you need to succeed?
Preguntas sobre el logo de Hotjar
Why does the Hotjar logo use a flame?
The flame directly references heatmaps, the core visualisation feature that launched the product. It turns the abstract concept of aggregated user clicks into a memorable, ownable symbol.
Has the Hotjar logo changed since launch?
The mark has seen subtle refinements — mainly optical adjustments to the flame strokes and letter spacing — but the fundamental concept (flame-as-j-dot) and lowercase wordmark have remained consistent since the early brand.
¿Qué color tiene el logo de Hotjar?
El color dominante del logo de Hotjar es Carbon (hex #323232). El Pantone más cercano es 10399 C.
¿Cuántos colores tiene el logo de Hotjar?
El logo de Hotjar usa 1 color primario: #323232.
Más logos de black ver todo →
Más logos de Computers Electronics & Technology ver todo →
El logo de Hotjar es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.