Logo de Here
El logo de Here usa 1 color primario. Su color dominante es Do Not Disturb (#383C45, Pantone más cercano 4140 C). Here opera en la industria Computers Electronics & Technology.
- Familia de colores
- gray
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 2% de marcas indexadas
- Sitio web
- here.com
Análisis de diseño
The HERE logo is a pure wordmark set in a custom geometric sans-serif, rendered entirely in lowercase. The letterforms feature rounded terminals and consistent stroke widths, giving the mark a calm, technical neutrality. The 'e' characters are distinctive with their horizontal crossbars sitting at a uniform height, while the 'r' terminates in an open, horizontal aperture rather than a curve — a subtle detail that improves legibility at small sizes. There is no accompanying symbol, icon, or graphic device; the brand relies entirely on the typographic treatment. This approach works well in the location-technology sector where the mark frequently appears alongside dense map interfaces, in-app UI, and automotive dashboards. The absence of a separate icon reduces visual clutter and ensures the logo remains legible when reproduced at favicon dimensions or embossed on hardware.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured dark charcoal (#383C45) avoids the saturated blues and greens that dominate consumer mapping apps, signaling an enterprise-grade, platform-agnostic positioning. This near-black neutral performs reliably across light and dark map tiles, maintains contrast on both mobile screens and printed fleet assets, and conveys precision without emotional distraction — appropriate for a B2B location-data provider serving automotive OEMs and logistics platforms.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Here, independientemente del color o industria.
Paleta web de la marca
Colores que Here usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Here
HERE Technologies is a leading provider of location data and services based in the United States. It offers a wide range of products and solutions for mapping, navigation, and location-based services. Established in 1985, HERE Technologies has a rich history. It was initially known as Navteq, a Chicago-based company specializing in digital mapping data. Navteq quickly became a prominent player in the navigation industry, providing data for various navigation devices and car manufacturers. In 2008, Nokia acquired Navteq and rebranded it as Nokia Location & Commerce. Subsequently, the company underwent another rebranding in 2012 and became HERE, an independent company. HERE Technologies is headquartered in Chicago, Illinois. The company's headquarters houses its executive leadership, research and development teams, and various operational functions. The location is strategically chosen due to its proximity to major transportation hubs and access to a talented pool of professionals in the technology sector. HERE Technologies offers a range of products and services that cater to businesses, developers, and consumers. These include mapping data, real-time traffic information, location-based analytics, fleet management solutions, and autonomous driving technology. The company's products and services are utilized across industries such as transportation, logistics, urban planning, automotive, and more. On a global scale, HERE Technologies operates in over 30 countries. The company has a significant presence in Europe, North America, and Asia. It has established partnerships and collaborations with numerous organizations, including car manufacturers, technology companies, and governments. Noteworthy partnerships include working with companies like Amazon, Microsoft, and NVIDIA to develop mapping and location-based solutions. In terms of market position, HERE Technologies stands as a major player in the location services industry. It competes with companies like Google Maps
Preguntas sobre el logo de Here
Why does HERE use a lowercase wordmark instead of an icon like Google Maps?
HERE operates primarily as a B2B platform embedded in other companies' products — automotive dashboards, logistics software, developer APIs. A lowercase wordmark integrates cleanly into third-party interfaces without competing for visual space, and the name itself communicates the core value proposition: precise location.
Has the HERE logo changed since the 2012 rebrand from Nokia?
The core lowercase wordmark has remained visually consistent since the 2012 launch. Minor optical adjustments have been made for screen rendering and variable-font implementation, but the letterforms, spacing, and charcoal colour have not been redesigned.
¿Qué color tiene el logo de Here?
El color dominante del logo de Here es Do Not Disturb (hex #383C45). El Pantone más cercano es 4140 C.
¿Cuántos colores tiene el logo de Here?
El logo de Here usa 1 color primario: #383C45.
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El logo de Here es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.