Nº 037 Logo de Foursquare

Logo de Foursquare

El logo de Foursquare usa 2 colores primarios. Su color dominante es Carbon Fibre (#2E2E2E, Pantone más cercano Black C). Foursquare opera en la industria Programming & Developer Software.

Familia de colores
black
Popularidad de la marca
Top 1% de marcas indexadas
Sitio web
foursquare.com

Análisis de diseño

The Foursquare mark is a combination logo: a geometric symbol paired with a lowercase wordmark. The symbol fuses the numeral "4" with a map-pin silhouette — the vertical stroke of the "4" doubles as the pin's stem, while the crossbar forms the pin head. This dual-read construction is executed in a single-weight, rounded sans-serif style with consistent corner radii, making the icon legible down to roughly 16 pixels. The wordmark uses a custom geometric grotesque (similar to Gotham Rounded or Avenir Next Rounded) with open apertures and a distinctive single-story "a" that echoes the symbol's curves. At small sizes the symbol holds its shape better than the previous badge-style logo, but the thin crossbar on the "4" can fill in on low-resolution screens or when reversed out of dark backgrounds.

Numeral-pin fusion creates instant category cueRounded geometric grammar unifies symbol and typeMonochrome near-black palette stands out among blue-heavy peersSingle-weight stroke ensures scalability across UI densities

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The measured palette — essentially two shades of near-black (#2E2E2E and #1C1C1C) — signals technical precision and neutrality, aligning with the developer-tool and B2B SaaS category where monochrome marks dominate (Mapbox, Stripe, GitHub). By avoiding the category's typical blues and greens, Foursquare sidesteps "map-app" clichés and reinforces its positioning as an infrastructure layer rather than a consumer destination. The subtle tonal difference adds depth for print and motion work without introducing a second hue that would complicate single-color reproduction.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Logo de Foursquare, versión principal
Principal SVG PNG
Logo de Foursquare, versión blanca para fondos oscuros
Blanco SVG PNG
Logo de Foursquare, versión monocromática en negro
Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Foursquare, independientemente del color o industria.

Paleta web de la marca

Colores que Foursquare usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de Foursquare

Foursquare is a leading global location technology platform that believes in the power of location. By understanding where people go and what they experience in the real world, Foursquare helps businesses create better customer experiences and achieve smarter business outcomes. Their platform is the world's leading for understanding people, places, and the interactions between them. With Foursquare, companies can tap into the intelligence of location data to drive their business impact. They offer a range of products and services that allow businesses to optimize their operational footprint, deliver industry-leading customer experiences, and scale along with expected growth opportunities. Foursquare's executive team is composed of industry leaders who spearhead the company's mission and vision. From the President & CEO to the SVPs of different departments like Business Operations, Engineering, Finance, and Marketing & Communications, their team is dedicated to creating meaningful bridges between digital spaces and physical places. Foursquare is constantly innovating and staying ahead in the location intelligence field with the launch of new technologies like the Foursquare Graph. They also partner with other industry leaders to enhance their services, such as the collaboration with The Points Guy to make travel easier and more cost-efficient. If you're looking to leverage the power of location data and create impactful customer experiences, Foursquare is the trusted and independent location technology platform that can help you achieve your goals

Preguntas sobre el logo de Foursquare

Why did Foursquare drop the original check-in badge logo?

The 2014 pivot from consumer check-in app to location-data platform required a mark that worked at API-documentation scale and conveyed infrastructure reliability. The badge was too illustrative, didn't reduce cleanly, and carried consumer-app baggage the new B2B strategy needed to shed.

Is the logo's "4" custom-drawn or based on an existing font?

The numeral is custom-drawn to match the pin metaphor; its stem width, crossbar thickness, and corner radii are calibrated to the map-pin silhouette rather than derived from any commercial typeface. The accompanying wordmark is also a proprietary geometric rounded grotesque commissioned for the 2014 rebrand.

¿Qué color tiene el logo de Foursquare?

El color dominante del logo de Foursquare es Carbon Fibre (hex #2E2E2E). El Pantone más cercano es Black C.

¿Cuántos colores tiene el logo de Foursquare?

El logo de Foursquare usa 2 colores primarios: #2E2E2E, #1C1C1C.

Más logos de black ver todo →

Más logos de Programming & Developer Software ver todo →

El logo de Foursquare es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.