Logo de BT
El logo de BT usa 1 color primario. Su color dominante es Aubergine Perl (#5514B4, Pantone más cercano 2091 C). BT opera en la industria Telecommunications.
- Familia de colores
- purple
- Industria
- Telecommunications
- Popularidad de la marca
- Top 1% de marcas indexadas
- Sitio web
- bt.com
Análisis de diseño
The BT mark is a combination logo pairing a distinctive symbol with a custom wordmark. The symbol — widely known as the "piper" — depicts a stylised human figure raising a trumpet or horn to its mouth, rendered as a single continuous purple line that loops to form both the figure and the instrument. This continuous-line construction gives the mark a fluid, dynamic quality that suggests connection and transmission, core concepts in telecommunications. The wordmark "BT" sits to the right in a proprietary geometric sans-serif with rounded terminals, optically balanced against the symbol's vertical height. At small sizes the symbol holds up well because its outline remains a single unbroken stroke with no fine internal details; the trumpet bell and figure's head remain distinct down to roughly 12 mm width. In the sector, where competitors favour abstract globes, speech bubbles, or signal waves, the piper's human-centric metaphor stands out as a deliberate differentiator, though its heritage character can feel less "digital-native" than purely geometric marks.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured #5514B4 (Aubergine Perl) is a deep, blue-leaning purple that occupies a near-unique position in UK telecoms: rivals O2 (blue), Vodafone (red), EE (yellow/teal), and Three (pink) all stake out brighter, higher-chroma territories. This darker violet reads as premium and infrastructure-focused rather than consumer-playful, reinforcing BT's enterprise and wholesale heritage while still reproducing cleanly on both light and dark backgrounds and meeting WCAG AA contrast against white.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de BT, independientemente del color o industria.
Paleta web de la marca
Colores que BT usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de BT
BT is a renowned brand that plays a pivotal role in shaping the digital landscape of the United Kingdom. With their commitment to excellence, they offer a wide range of products and services that cater to the diverse needs of families, communities, and companies. BT's Superfast Fibre broadband provides lightning-fast internet speeds, ensuring a seamless online experience for users. Alongside this, they offer an array of TV packages that deliver top-notch entertainment right to your living room. For sports enthusiasts, BT's TNT Sports package is a treat, offering exclusive access to thrilling live sporting events. Additionally, BT's Mobile Deals provide reliable and affordable connectivity, keeping users connected wherever they go. Through their innovative solutions and cutting-edge technology, BT empowers individuals and businesses alike, enabling them to unlock their full potential. Discover more about BT's impressive product lineup and unlock a world of possibilities
Preguntas sobre el logo de BT
What does the BT piper symbol represent?
The piper symbolises communication and broadcast — a human figure sounding a trumpet to send a message far and wide. It has been BT's core visual metaphor since the 1980s privatisation era, evolving from a detailed illustration to today's single-line abstraction.
Has the BT logo always been purple?
No. Early British Telecom logos used red and blue stripes; the piper debuted in a two-tone red/blue version in 1991. The unified deep purple was adopted in the 2003 rebrand to create a single, ownable colour across consumer, business, and wholesale divisions.
¿Qué color tiene el logo de BT?
El color dominante del logo de BT es Aubergine Perl (hex #5514B4). El Pantone más cercano es 2091 C.
¿Cuántos colores tiene el logo de BT?
El logo de BT usa 1 color primario: #5514B4.
Más logos de purple ver todo →
Más logos de Telecommunications ver todo →
El logo de BT es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.