Logo de Atlas Obscura
El logo de Atlas Obscura usa 1 color primario. Su color dominante es Brown Tumbleweed (#382C14, Pantone más cercano Black 2 C). Atlas Obscura opera en la industria Telecommunications.
- Familia de colores
- brown
- Industria
- Telecommunications
- Popularidad de la marca
- Top 66% de marcas indexadas
- Sitio web
- atlasobscura.com
Análisis de diseño
Atlas Obscura uses a combination mark pairing a custom wordmark with a distinctive compass-rose symbol. The wordmark is set in a modified serif face with subtle wedge serifs and slight irregularity in stroke weight, giving it a hand-lettered, vintage-map quality without sacrificing legibility. The symbol — an eight-pointed compass rose with elongated cardinal points and a small central dot — is constructed from clean geometric lines but rendered with a slightly textured edge in application, reinforcing the explorer's-journal aesthetic. At small sizes (app icon, favicon), the symbol holds independently; the wordmark remains readable down to roughly 18 px height because the serifs are sturdy and counters open. In the travel-media space, where many competitors default to bright teal location pins or minimalist sans-serifs, the mark's restrained brown palette and analog feel signal depth and editorial authority rather than transactional booking utility.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The single measured hue #382C14 (Brown Tumbleweed) functions as a modern stand-in for aged sepia ink on vellum. In an industry saturated with high-saturation blues and greens promising escape, this dark, warm neutral conveys permanence, scholarship, and the patina of a well-used field guide. It reproduces reliably across print, screen, and embroidered merchandise without shifting into muddy territory, and it pairs effortlessly with the cream and parchment backgrounds the brand uses across its site and books.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Atlas Obscura, independientemente del color o industria.
Paleta web de la marca
Colores que Atlas Obscura usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Atlas Obscura
Atlas Obscura is a definitive guidebook and friendly tour-guide to the world's most wondrous places. Offering travel tips, articles, strange facts, and unique events, their mission is to inspire wonder and curiosity about the incredible world we all share. With a comprehensive database of 26,932 wondrous places and foods contributed by their global community, Atlas Obscura shares the most extraordinary discoveries. As a publisher of best-in-class journalism about hidden places, incredible history, scientific marvels, and gastronomical wonders, they have published a No. 1 bestseller called Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders. In addition, they host local experiences and organize extraordinary events all over the country, providing access to rare and intimate experiences for their community. Their expertise extends to leading the most unusual trips to the world's most remarkable places, from mountaintop temples in Bhutan to the ruins of Meroe in Sudan. Atlas Obscura also offers multi-media content, special events, and advertising programs for those interested in partnering with them. Download their app and join the exploration of the world's wonders with Atlas Obscura
Preguntas sobre el logo de Atlas Obscura
Has the Atlas Obscura logo changed since launch?
The core compass-rose symbol and serif wordmark have remained consistent since the brand's early years, with only minor optical refinements to stroke weight and spacing for digital legibility. No full redesign has been publicly documented.
Why does Atlas Obscura use brown instead of a brighter travel color?
The dark brown (#382C14) references antique maps, leather-bound journals, and sepia photography — aligning with the brand's editorial mission to document hidden wonders rather than sell packaged vacations. It differentiates the identity from OTA and airline competitors that rely on high-energy blues and oranges.
¿Qué color tiene el logo de Atlas Obscura?
El color dominante del logo de Atlas Obscura es Brown Tumbleweed (hex #382C14). El Pantone más cercano es Black 2 C.
¿Cuántos colores tiene el logo de Atlas Obscura?
El logo de Atlas Obscura usa 1 color primario: #382C14.
Más logos de brown ver todo →
Más logos de Telecommunications ver todo →
El logo de Atlas Obscura es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.