Logo de Amplitude
El logo de Amplitude usa 1 color primario. Su color dominante es Azul (#1E61F0, Pantone más cercano 2368 C). Amplitude opera en la industria Computers Electronics & Technology.
- Familia de colores
- blue
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 2% de marcas indexadas
- Sitio web
- amplitude.com
Análisis de diseño
Amplitude uses a custom wordmark as its primary logo, built around a modified geometric sans-serif typeface. The distinguishing feature is the capital 'A', where the crossbar is replaced by a smooth, continuous sine wave that rises from the left leg, peaks at the centre, and descends to the right leg — a literal visualization of the brand name. The wave is drawn with a consistent stroke weight that matches the letterforms, so the mark reads as a single cohesive unit rather than a letter plus an icon. Because the entire identity is typographic, it scales cleanly to favicon size; the wave remains legible down to roughly 16 pixels wide. In the competitive analytics software space, where many rivals rely on abstract data-point symbols or chart metaphors, Amplitude's approach is unusually literal yet memorable, turning the product's core concept into the logo itself.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The single brand colour, #1E61F0 (a saturated mid-tone blue), aligns with the trust-and-intelligence palette dominant in B2B SaaS and fintech, but its higher chroma separates Amplitude from the darker navy blues used by incumbents like IBM or Salesforce. The brightness ensures the wave detail stays visible on both light and dark backgrounds without a secondary outline colour, keeping the system simple for product UI, event signage, and partner integrations.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Amplitude, independientemente del color o industria.
Paleta web de la marca
Colores que Amplitude usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Amplitude
Amplitude is a leading Digital Analytics Platform that helps businesses optimize the business value of digital product innovation. In today's digital-first world, Amplitude provides the necessary insights and tools to make the right digital bets and drive retention, loyalty, and lifetime value. By understanding the full user journey, businesses can connect their products to tangible business outcomes. Amplitude offers a comprehensive range of products and services. Their Platform Analytics allows businesses to understand the full user journey, while their Data Management ensures complete and trustworthy data. With the Customer Data Platform, teams can unite data across departments, enabling a holistic view of customer behavior. Additionally, Amplitude offers integrations with hundreds of partners, allowing businesses to connect their analytics tools seamlessly. Amplitude caters to various industries, including Financial Services, B2B, Media, Healthcare, and Ecommerce. Their solutions help personalize the banking experience, maximize product adoption, identify impactful content, simplify the digital healthcare experience, and optimize transactions. With a strong focus on supporting customers, Amplitude has gained the trust of over 2,100 paying customers, including 26 of the Fortune 100 companies. They are known for their commitment to diversity, equity, and inclusion and have been recognized as a top tech company by Insider. Amplitude's innovative approach, including the invention of the Behavioral Graph and their status as the number one product analytics company, sets them apart as pioneers in the field. Founded in 2012, Amplitude continues to push the boundaries of digital analytics. With a talented leadership team and a dedication to innovation, Amplitude is the go-to platform for businesses looking to thrive in the digital era
Preguntas sobre el logo de Amplitude
Does Amplitude have a separate icon or symbol apart from the wordmark?
No. The company uses the custom wordmark as its only primary logo. The stylised 'A' with the embedded wave functions as the de facto avatar for app icons and social profiles, but it is not treated as a detachable symbol in the brand guidelines.
Has the logo changed since the company launched in 2012?
The original 2012 logo used a lighter blue and a more rounded typeface. A refinement around 2018 introduced the current darker, more saturated blue (#1E61F0) and sharpened the letterforms for better screen rendering, but the wave-in-'A' concept has remained consistent throughout.
¿Qué color tiene el logo de Amplitude?
El color dominante del logo de Amplitude es Azul (hex #1E61F0). El Pantone más cercano es 2368 C.
¿Cuántos colores tiene el logo de Amplitude?
El logo de Amplitude usa 1 color primario: #1E61F0.
Más logos de blue ver todo →
Más logos de Computers Electronics & Technology ver todo →
El logo de Amplitude es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.