Logo de Amazon Web Services
El logo de Amazon Web Services usa 2 colores primarios. Su color dominante es Pink Drink (#E4B6E2, Pantone más cercano 243 C). Amazon Web Services opera en la industria Business Services.
- Familia de colores
- pink
- Industria
- Business Services
- Popularidad de la marca
- Top 4% de marcas indexadas
- Sitio web
- amazonaws.com
Análisis de diseño
The AWS logo is a combination mark pairing the Amazon wordmark with the signature "smile" arrow — a curved line stretching from the 'a' to the 'z' in "Amazon" that simultaneously suggests a smile, a delivery trajectory, and the promise of A-to-Z completeness. Below the Amazon wordmark, "Web Services" sits in a lighter weight, creating a clear hierarchy that separates the master brand from the division. The mark is constructed on a strict geometric baseline; the arrow's curve radius, stroke weight, and terminal alignment are all derived from the letterforms, so the symbol never feels tacked on. At small sizes (favicon, mobile nav), the smile arrow remains legible down to roughly 16 px because its single continuous stroke avoids thin crossbars or counters. In the cloud-infrastructure category, where competitors often default to abstract hexagons, cubes, or network-node diagrams, the smile is unusually human and approachable — a deliberate differentiator that signals customer obsession over technical abstraction.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured palette shows a pale pink (#E4B6E2) and white, yet the live AWS brand system is built on "AWS Orange" (#FF9900) against black or white. Orange is rare in enterprise cloud — Microsoft uses blue, Google uses multi-color, IBM uses blue — so the hue instantly isolates AWS on a partner page or conference badge. The high-contrast orange-on-white treatment also meets WCAG AA for large text, ensuring the smile stays visible on projected slides and printed swag.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Amazon Web Services, independientemente del color o industria.
Paleta web de la marca
Colores que Amazon Web Services usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Amazon Web Services
AWS offers the most secure, durable, and scalable storage infrastructure for building data lakes. With Amazon S3 as the foundation, AWS enables organizations to break down data silos and maximize end-to-end data insights. By utilizing AWS analytics services, users can support various data needs, from ingestion to machine learning, with top-notch performance and cost efficiency. Amazon S3 provides unmatched durability, availability, scalability, security, and compliance, making it the ideal choice for over 700,000 data lakes on AWS. AWS Lake Formation expedites secure data lake creation, while AWS Glue facilitates seamless data movement within the ecosystem. By leveraging AWS analytics tools, organizations can unlock the full potential of their data, improve innovation, and optimize performance. With AWS, businesses can store all data cost-effectively, accelerate innovation, and utilize the best-suited tools for data analysis, all while eliminating server management hassle
Preguntas sobre el logo de Amazon Web Services
Why does the AWS logo use the Amazon smile instead of its own symbol?
AWS leverages Amazon's master-brand equity; the smile arrow already communicates 'everything from A to Z' and customer satisfaction, so a separate icon would dilute recognition rather than add it.
Has the AWS logo changed since launch?
The core lockup (Amazon wordmark + smile + 'Web Services') has remained stable since 2006; only minor optical refinements — stroke weight, spacing, responsive variants — have been applied to improve screen rendering.
¿Qué color tiene el logo de Amazon Web Services?
El color dominante del logo de Amazon Web Services es Pink Drink (hex #E4B6E2). El Pantone más cercano es 243 C.
¿Cuántos colores tiene el logo de Amazon Web Services?
El logo de Amazon Web Services usa 2 colores primarios: #E4B6E2, #FFFFFF.
Más logos de pink ver todo →
Más logos de Business Services ver todo →
El logo de Amazon Web Services es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.