Logótipo SFR
O logótipo SFR utiliza 2 cores primárias. A sua cor dominante é Red Lust (#B30009, correspondência Pantone mais próxima 3517 C). SFR opera no sector Telecommunications.
- Família de cores
- red
- Sector
- Telecommunications
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- sfr.fr
Análise de design
The SFR logo is a contained wordmark set inside a solid red square. The three lowercase letters "sfr" sit in a custom geometric sans-serif with rounded terminals, spaced tightly to fill the frame. The mark relies on figure-ground reversal: white letterforms knocked out of a single-colour field, making the red square the primary carrier of brand recognition. This construction is deliberate — the square acts as a digital app-icon native shape, ensuring the logo remains legible at favicon size and on mobile home screens without a secondary symbol.
In the French telecoms landscape, where Orange uses a square icon and Bouygues a rounded rectangle, SFR's red square is the most saturated and highest-contrast of the three. The lowercase treatment softens the corporate tone, signalling accessibility rather than authority. At very small sizes the counters of the "f" and "r" can close up, but the square container holds identity even when the letterforms blur. The lack of a separate icon means the brand must always show the full lockup, which simplifies governance but removes flexibility for monogram-only applications.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured #B30009 is a deep, blue-leaning red that sits between classic telecom magenta and the darker reds of banking. It avoids the orange-red of Orange and the cyan of Free, carving a distinct spectral position on French retail shelves. White provides maximum contrast for the knockout letterforms, meeting accessibility thresholds on both digital and printed substrates. The palette is monochromatic by design — no gradient, no secondary hue — which keeps reproduction costs low and ensures consistency across SIM packaging, retail fascia, and 5G antenna housings.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo SFR, independentemente da cor ou sector.
Paleta web de marca
Cores que SFR utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre SFR
SFR, also known as Société Française du Radiotéléphone, is a French telecommunications company that offers a wide range of products and services to both individual and business customers. The company has a strong presence in France and operates globally through its subsidiaries and partnerships. Founded in 1987, SFR has a rich history in the French telecommunications industry. It started as a mobile operator, but later expanded its offerings to include fixed-line telephony, internet services, and digital television. The company's headquarters is located in Paris, France. SFR's main products and services include mobile phone plans, internet packages, digital television subscriptions, and fixed-line telephony services. It offers a variety of plans tailored to different customer needs, ranging from basic mobile services to advanced data packages. On a global scale, SFR is part of the Altice Group, a multinational telecommunications company operating in several countries. Altice acquired a majority stake in SFR in 2014, further strengthening its position in the telecommunications market. SFR has several notable subsidiaries and partnerships. It has joint ventures with various companies, including Bouygues Telecom and Iliad, through which it shares network infrastructure and collaborates on strategic projects. SFR also has partnerships with international content providers, allowing it to offer a diverse range of entertainment options to its customers. In terms of market position, SFR is one of the major players in the French telecommunications industry. It competes with other major providers such as Orange and Free Mobile. While specific global sales figures are not readily available, SFR's strong presence in France indicates its substantial market share. Over the years, SFR has undergone significant changes in its strategy and product lineup. It has continuously invested in network infrastructure to improve coverage and speed, and has expanded its offerings to include i
Perguntas sobre o logótipo SFR
Why does SFR use lowercase letters in its logo?
The lowercase treatment was adopted to project a friendlier, more approachable image compared to the uppercase corporate style of incumbent Orange. It aligns with the brand's shift toward consumer-focused digital services and helps the wordmark sit comfortably inside the square container without awkward vertical gaps.
Has the SFR logo always been a red square?
No. The original 1987 identity used a stylised antenna symbol with uppercase "SFR" lettering. The red square wordmark was introduced during the 2006 rebrand by the agency Brandimage, replacing the antenna with a simpler digital-era mark that could scale to mobile screens.
Qual é a cor do logótipo SFR?
A cor dominante do logótipo SFR é Red Lust (hex #B30009). A correspondência Pantone mais próxima é 3517 C.
Quantas cores tem o logótipo SFR?
O logótipo SFR utiliza 2 cores primárias: #B30009, #FFFFFF.
Mais logótipos red ver tudo →
Mais logótipos Telecommunications ver tudo →
O logótipo SFR é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.