Logótipo Hotjar
O logótipo Hotjar utiliza 1 cor primária. A sua cor dominante é Carbon (#323232, correspondência Pantone mais próxima 10399 C). Hotjar opera no sector Computers Electronics & Technology.
- Família de cores
- black
- Popularidade da marca
- Top 2% das marcas indexadas
- Website
- hotjar.com
Análise de design
Hotjar uses a combination mark that fuses a lowercase wordmark with a distinctive flame symbol integrated into the letter 'j'. The flame replaces the dot above the 'j', its three curved strokes suggesting rising heat — a direct visual metaphor for the heatmaps that made the product famous. The typeface is a geometric sans-serif with rounded terminals (reminiscent of Circular or a close custom variant), set in tight but legible tracking. This construction works well at small sizes because the flame remains readable down to roughly 16 px height; the wordmark alone holds identity when the symbol is dropped. In the analytics/SaaS category, where many competitors default to abstract geometric marks, Hotjar's literal-but-stylised flame creates immediate category relevance without feeling clip-art generic.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured #323232 charcoal provides a near-black anchor that feels technical and trustworthy — standard for B2B analytics tools — while avoiding the harshness of pure #000. In full-colour applications the flame renders in Hotjar's signature orange (#FF6B35), injecting energy and signalling 'heat' data; the dark neutral lets that accent pop without competing. This two-tone strategy keeps the mark flexible across light, dark, and monochrome backgrounds.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Hotjar, independentemente da cor ou sector.
Paleta web de marca
Cores que Hotjar utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Hotjar
Hotjar is a powerful tool that enables you to understand and meet the needs of your users with real, unbiased insights. Gone are the days of guessing what your users want - Hotjar allows you to validate your ideas and make informed decisions based on reliable user data. With Hotjar, you can prioritize your roadmap and work on what truly matters. Say goodbye to shooting in the dark and hello to unbiased, reliable user data. Hotjar offers a range of features, including user behavior heatmaps that visually represent how users interact with your site, full recordings of user sessions, and real-time feedback from users. Hotjar is trusted by over 126,500 professionals who rely on it to reduce assumptions and increase their confidence. From product leads and research managers to growth product managers, Hotjar has empowered businesses to build what their users truly want. No credit card is required to get started, so why not give Hotjar a try and unlock the insights you need to succeed?
Perguntas sobre o logótipo Hotjar
Why does the Hotjar logo use a flame?
The flame directly references heatmaps, the core visualisation feature that launched the product. It turns the abstract concept of aggregated user clicks into a memorable, ownable symbol.
Has the Hotjar logo changed since launch?
The mark has seen subtle refinements — mainly optical adjustments to the flame strokes and letter spacing — but the fundamental concept (flame-as-j-dot) and lowercase wordmark have remained consistent since the early brand.
Qual é a cor do logótipo Hotjar?
A cor dominante do logótipo Hotjar é Carbon (hex #323232). A correspondência Pantone mais próxima é 10399 C.
Quantas cores tem o logótipo Hotjar?
O logótipo Hotjar utiliza 1 cor primária: #323232.
Mais logótipos black ver tudo →
Mais logótipos Computers Electronics & Technology ver tudo →
O logótipo Hotjar é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.