Logótipo Here: Cores, Códigos Hex e Análise de Design

Análise de design

The HERE logo is a pure wordmark set in a custom geometric sans-serif, rendered entirely in lowercase. The letterforms feature rounded terminals and consistent stroke widths, giving the mark a calm, technical neutrality. The 'e' characters are distinctive with their horizontal crossbars sitting at a uniform height, while the 'r' terminates in an open, horizontal aperture rather than a curve — a subtle detail that improves legibility at small sizes. There is no accompanying symbol, icon, or graphic device; the brand relies entirely on the typographic treatment. This approach works well in the location-technology sector where the mark frequently appears alongside dense map interfaces, in-app UI, and automotive dashboards. The absence of a separate icon reduces visual clutter and ensures the logo remains legible when reproduced at favicon dimensions or embossed on hardware.

Lowercase-only wordmark with uniform stroke weightDistinctive horizontal crossbars on both 'e' charactersOpen-terminal 'r' improving micro-legibilityConsistent dark charcoal across all touchpoints

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured dark charcoal (#383C45) avoids the saturated blues and greens that dominate consumer mapping apps, signaling an enterprise-grade, platform-agnostic positioning. This near-black neutral performs reliably across light and dark map tiles, maintains contrast on both mobile screens and printed fleet assets, and conveys precision without emotional distraction — appropriate for a B2B location-data provider serving automotive OEMs and logistics platforms.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Here, independentemente da cor ou sector.

Paleta web de marca

Cores que Here utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Here

HERE Technologies is a leading provider of location data and services based in the United States. It offers a wide range of products and solutions for mapping, navigation, and location-based services. Established in 1985, HERE Technologies has a rich history. It was initially known as Navteq, a Chicago-based company specializing in digital mapping data. Navteq quickly became a prominent player in the navigation industry, providing data for various navigation devices and car manufacturers. In 2008, Nokia acquired Navteq and rebranded it as Nokia Location & Commerce. Subsequently, the company underwent another rebranding in 2012 and became HERE, an independent company. HERE Technologies is headquartered in Chicago, Illinois. The company's headquarters houses its executive leadership, research and development teams, and various operational functions. The location is strategically chosen due to its proximity to major transportation hubs and access to a talented pool of professionals in the technology sector. HERE Technologies offers a range of products and services that cater to businesses, developers, and consumers. These include mapping data, real-time traffic information, location-based analytics, fleet management solutions, and autonomous driving technology. The company's products and services are utilized across industries such as transportation, logistics, urban planning, automotive, and more. On a global scale, HERE Technologies operates in over 30 countries. The company has a significant presence in Europe, North America, and Asia. It has established partnerships and collaborations with numerous organizations, including car manufacturers, technology companies, and governments. Noteworthy partnerships include working with companies like Amazon, Microsoft, and NVIDIA to develop mapping and location-based solutions. In terms of market position, HERE Technologies stands as a major player in the location services industry. It competes with companies like Google Maps

Perguntas sobre o logótipo Here

Why does HERE use a lowercase wordmark instead of an icon like Google Maps?

HERE operates primarily as a B2B platform embedded in other companies' products — automotive dashboards, logistics software, developer APIs. A lowercase wordmark integrates cleanly into third-party interfaces without competing for visual space, and the name itself communicates the core value proposition: precise location.

Has the HERE logo changed since the 2012 rebrand from Nokia?

The core lowercase wordmark has remained visually consistent since the 2012 launch. Minor optical adjustments have been made for screen rendering and variable-font implementation, but the letterforms, spacing, and charcoal colour have not been redesigned.

Qual é a cor do logótipo Here?

A cor dominante do logótipo Here é Do Not Disturb (hex #383C45). A correspondência Pantone mais próxima é 4140 C.

Quantas cores tem o logótipo Here?

O logótipo Here utiliza 1 cor primária: #383C45.

Mais logótipos gray ver tudo →

Mais logótipos Computers Electronics & Technology ver tudo →

O logótipo Here é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.