Logótipo Elsevier: Cores, Códigos Hex e Análise de Design

Análise de design

The Scopus logo is a wordmark-led identity where the custom-drawn logotype carries the full weight of recognition. The letterforms are geometric sans-serif with subtle humanist details — note the slightly tapered strokes on 'c' and 'u', the open aperture of 'o', and the distinctive curved tail on 's' that suggests forward motion. A small abstract mark sits to the left: a stylised bird in profile formed from a single continuous line that doubles as a magnifying glass, reinforcing the search-and-discovery metaphor. The mark is constructed on a strict grid, with the icon's height matching the x-height of the wordmark and consistent clear-space rules. At small sizes (favicon, mobile app icon), the icon separates cleanly and remains legible down to 16px, while the full lockup requires roughly 120px width before the wordmark degrades. In the academic database sector — where competitors like Web of Science and PubMed rely on institutional crests or dense monograms — Scopus's clean typographic approach feels modern and accessible, signalling a user-first digital product rather than a legacy archive.

Custom geometric wordmark with curved 's' tailSingle-line bird/magnifier icon doubling as search metaphorConsistent cool-grey palette across product and parent brandGrid-locked icon-to-type proportion for scalable lockups

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The single measured colour, Orion Grey (#53565A), is a cool, mid-value neutral that reads as both authoritative and interface-friendly. In a category dominated by blues (IEEE, ACM, PubMed) and deep reds (Elsevier parent brand), the grey avoids chromatic clashing when embedded in third-party library portals or browser toolbars. It meets WCAG AA contrast on white backgrounds for body text sizes, and its 10% logo-area footprint suggests the mark is designed to sit quietly inside dense research UIs rather than dominate them.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Elsevier, independentemente da cor ou sector.

Paleta web de marca

Cores que Elsevier utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Elsevier

Scopus is an abstract and citation database offered by Elsevier, renowned as the largest of its kind. It provides access to a vast range of peer-reviewed literature from various fields like science, technology, medicine, social sciences, and arts and humanities. With Scopus, researchers can easily search for and access high-quality research articles. Additionally, Scopus offers a preview feature, allowing users to explore its capabilities and benefits. To make use of this feature, individuals need to be registered users of Scopus. It's worth noting that Scopus will soon discontinue support for IE 9 and advises users to upgrade to the latest versions of Internet Explorer, Firefox, or Chrome for optimal performance. Scopus also provides many other valuable resources such as free author profiles, metrics for non-subscribers, comprehensive content coverage, source lists, and book title lists. For those interested in subscribing to Scopus, they can get in touch with the sales team to speak with their local representative

Perguntas sobre o logótipo Elsevier

Why does Scopus use a bird icon in its logo?

The bird is a stylised scopus (hammerkop), a wading bird whose name the database adopts. The single-line drawing also forms a magnifying glass, visually encoding the product's core function: precision search across vast literature.

Has the Scopus logo changed since launch?

The current wordmark-and-icon system was introduced in a 2018 brand refresh aligning Scopus with Elsevier's updated visual language. Earlier versions used a heavier serif logotype and a more literal bird illustration; the redesign simplified both for digital legibility.

Qual é a cor do logótipo Elsevier?

A cor dominante do logótipo Elsevier é Orion Grey (hex #53565A). A correspondência Pantone mais próxima é Cool Gray 11 C.

Quantas cores tem o logótipo Elsevier?

O logótipo Elsevier utiliza 1 cor primária: #53565A.

Mais logótipos gray ver tudo →

Mais logótipos Computers Electronics & Technology ver tudo →

O logótipo Elsevier é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.