Nº 189 Logo de Weibo

Logo de Weibo

El logo de Weibo usa 2 colores primarios. Su color dominante es Medium Candy Apple Red (#E6162D, Pantone más cercano 185 C). Weibo opera en la industria Computers Electronics & Technology.

Familia de colores
red
Popularidad de la marca
Top 2% de marcas indexadas
Sitio web
weibo.com

Análisis de diseño

The Weibo mark is a combination logo consisting of a geometric symbol paired with a custom wordmark. The symbol is an abstract, continuous-line form suggesting a bird in profile — head, beak, and wing folded into a single stroke — that simultaneously reads as an eye or speech bubble. This dual reading is intentional: the bird references the platform's name (weibo translates to "microblog," evoking a bird's chirp), while the eye/bubble conveys watching, sharing, and conversation. The mark is built on a strict grid; the symbol's curves follow consistent radii, and the wordmark's letterforms echo those curves in their terminals and counters. At favicon size the symbol holds its silhouette cleanly because it relies on a single, unbroken contour with no fine internal detail. In the crowded Chinese social-media landscape — where WeChat uses a chat bubble, Douyin a vibrating music note, and Bilibili a TV screen — Weibo's bird-eye hybrid carves a distinct semantic niche: public broadcast rather than private chat or short-form video.

Single-stroke bird/eye silhouetteCustom rounded wordmark matching symbol curvesPure Chinese-red on white fieldConsistent grid geometry across symbol and type

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The palette is a single high-saturation red (#E6162D) on white (#FFFFFF). In China, red signals celebration, urgency, and national identity — critical for a platform positioned as the country's digital town square. Against the blues of WeChat, Tencent QQ, and Zhihu, and the black-red gradients of Douyin, Weibo's pure red claims the "live conversation" territory. The measured 3.1% red coverage reflects a symbol-first layout where the mark sits in generous white space, ensuring the hue pops on both light and dark app backgrounds without vibration.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Logo de Weibo, versión principal
Principal SVG PNG
Logo de Weibo, versión blanca para fondos oscuros
Blanco SVG PNG
Logo de Weibo, versión monocromática en negro
Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Weibo, independientemente del color o industria.

Paleta web de la marca

Colores que Weibo usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de Weibo

Weibo Corporation, commonly known as Weibo, is a Chinese social media platform similar to microblogging site Twitter. Launched in August 2009, Weibo quickly gained popularity and became one of the most widely used social media platforms in China. It is headquartered in Beijing, China. Weibo's main product is its social media platform, which allows users to post and share short messages, photos, videos, and other multimedia content. Users can follow other users, celebrities, brands, and organizations, and engage with their posts by commenting, liking, and reposting. Additionally, Weibo offers features such as live streaming, online communities, and e-commerce integration, making it a comprehensive social media platform. On a global scale, Weibo primarily operates within China, catering to the Chinese market. However, it has also expanded its reach to overseas Chinese communities and users in other countries who are interested in Chinese culture. Weibo has not made any noteworthy partnerships or joint ventures outside of China. In terms of market position, Weibo is one of the leading social media platforms in China with a large user base. It faces competition from other social media platforms like WeChat, Douyin, and Tencent Weibo, but Weibo has managed to maintain a significant share of the market. However, in terms of global sales, Weibo's presence outside of China is not as dominant as some other social media platforms. Weibo has achieved various milestones and growth over the years. It went public on the NASDAQ in 2014, raising over $286 million in its initial public offering. In 2017, Weibo reached 340 million monthly active users, solidifying its position as a major social media platform in China. The company consistently updates its platform and introduces new features to enhance user experience and stay competitive. As of the latest updates, Weibo continues to hold its market position in China and remains popular among Chinese internet users. The platform has

Preguntas sobre el logo de Weibo

Why does the Weibo logo look like both a bird and an eye?

The continuous-line symbol was designed to merge a bird in profile — referencing the platform's name, which means "microblog" — with an eye shape that suggests public viewing and an open speech bubble for conversation. This dual metaphor distinguishes Weibo from private-messaging apps.

Has the Weibo logo changed since launch?

The core bird-eye symbol has remained visually consistent since 2009, though the wordmark was refined in 2017 to align its stroke weights and corner radii with the symbol's grid. No major redesign has been publicly announced.

¿Qué color tiene el logo de Weibo?

El color dominante del logo de Weibo es Medium Candy Apple Red (hex #E6162D). El Pantone más cercano es 185 C.

¿Cuántos colores tiene el logo de Weibo?

El logo de Weibo usa 2 colores primarios: #E6162D, #FFFFFF.

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El logo de Weibo es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.