Logo de Stuff.co.nz
El logo de Stuff.co.nz usa 3 colores primarios. Su color dominante es Armour Wash (#030303, Pantone más cercano Black 6 C). Stuff.co.nz opera en la industria Publishing & Printing.
- Familia de colores
- black
- Industria
- Publishing & Printing
- Popularidad de la marca
- Top 2% de marcas indexadas
- Sitio web
- stuff.co.nz
Análisis de diseño
The Stuff.co.nz logo is a bold, condensed sans-serif wordmark set in title case. The letterforms are geometrically constructed with tight tracking, creating a dense, rectangular block that reads clearly at small sizes — critical for a digital news brand appearing in browser tabs, app icons, and social media avatars. The 'S' features a strong horizontal terminal; the double 'f' joins as a discreet ligature, and the 't' crossbars align at a consistent height, giving the mark an engineered, monospaced rhythm. This construction follows the newspaper masthead tradition of high-impact horizontal wordmarks but strips away serifs and ornamentation for screen legibility. The mark works because it treats the brand name as a utilitarian headline: no icon, no gradient, no tagline — just weight and spacing doing the work.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured palette — #030303 dominant with #2F2F2F and #181818 accents — is effectively a single near-black value with minor anti-aliasing artifacts. This fits the news publishing sector perfectly: maximum contrast on white backgrounds, reliable reproduction in print and low-quality digital environments, and an immediate signal of editorial authority. The absence of a brand colour (red, blue, teal) is a deliberate differentiation; it lets photography and breaking-news badges carry urgency while the masthead remains a neutral, trustworthy constant.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Stuff.co.nz, independientemente del color o industria.
Paleta web de la marca
Colores que Stuff.co.nz usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Stuff.co.nz
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Preguntas sobre el logo de Stuff.co.nz
What font does the Stuff.co.nz logo use?
The logo uses a custom-drawn condensed sans-serif developed for the brand; it is not a commercially licensed typeface. The letterforms share DNA with grotesque families like Franklin Gothic Condensed or Bureau Grot but have proprietary adjustments to the 'S' terminal, 't' crossbar height, and 'ff' ligature for screen rendering at small pixel sizes.
Has the Stuff logo changed since the Fairfax rebrand?
The current wordmark was introduced during the 2018 transition from Fairfax New Zealand to Stuff Ltd. It replaced the previous mixed-case 'Stuff' logotype that sat beside a red square icon. The redesign dropped the icon and colour accent, moving to the all-black condensed mark seen today to unify the website, app, and print mastheads under a single digital-first identity.
¿Qué color tiene el logo de Stuff.co.nz?
El color dominante del logo de Stuff.co.nz es Armour Wash (hex #030303). El Pantone más cercano es Black 6 C.
¿Cuántos colores tiene el logo de Stuff.co.nz?
El logo de Stuff.co.nz usa 3 colores primarios: #030303, #2F2F2F, #181818.
Más logos de black ver todo →
Más logos de Publishing & Printing ver todo →
El logo de Stuff.co.nz es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.