Nº 139 Logo de Smithsonian Magazine

Logo de Smithsonian Magazine

El logo de Smithsonian Magazine usa 1 color primario. Su color dominante es Brilliance (#FCFCFC, Pantone más cercano 9345 C). Smithsonian Magazine opera en la industria Music.

Familia de colores
white
Industria
Music
Popularidad de la marca
Top 8% de marcas indexadas
Sitio web
smithsonianmag.com

Análisis de diseño

The Smithsonian Magazine logo functions as a classic editorial wordmark, relying on a refined serif typeface — likely a custom-drawn variant of a transitional face such as Caslon or Miller — to convey authority and heritage. The letterforms exhibit moderate contrast, bracketed serifs, and a slightly condensed proportion that allows the full name to sit comfortably in a horizontal lockup without excessive width. This construction serves the magazine's multi-platform presence: it remains legible at small sizes on mobile screens and spine labels, while the distinctive 'S' and 'n' terminals provide a recognizable silhouette even when the mark is reduced to a favicon or social avatar. The absence of a pictorial symbol is deliberate; the institution's brand equity resides in the name itself, and the typography carries the weight of the Smithsonian's 175-year reputation.

Custom serif wordmark with distinctive 'S' and 'n' terminalsConsistent reversed-white application on red or photographic coversHorizontal lockup optimized for magazine masthead placementAbsence of icon — the name alone carries institutional weight

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The measured value #FCFCFC (effectively white) indicates the logo is most frequently deployed as a reversed mark on dark photographic backgrounds or the magazine's signature deep-red covers. This high-contrast strategy ensures immediate legibility across the publication's image-heavy layouts and aligns with editorial conventions where the masthead must punch through variable cover art. When used in positive, the mark appears in Smithsonian Red (Pantone 186 C) or black, maintaining a two-colour system that is both cost-effective in print and instantly ownable on newsstands.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Logo de Smithsonian Magazine, versión principal
Principal SVG PNG
Logo de Smithsonian Magazine, versión blanca para fondos oscuros
Blanco SVG PNG
Logo de Smithsonian Magazine, versión monocromática en negro
Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Smithsonian Magazine, independientemente del color o industria.

Paleta web de la marca

Colores que Smithsonian Magazine usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de Smithsonian Magazine

Smithsonian is a renowned brand that offers a wide range of products and services in the field of history, science, innovation, arts, culture, travel, and more. With a focus on providing informative and engaging content, Smithsonian aims to educate and inspire its audience. One of the key areas of expertise for Smithsonian is in the field of mental health. They have recently conducted a study that explores the effects of team sports and individual sports on children's mental health. The study shows that children who played team sports had fewer mental health difficulties compared to those who played individual sports or didn't participate in any sports at all. Smithsonian provides valuable insights into the findings of the study and emphasizes the need for parents and coaches to be aware of the potential stress or anxiety experienced by young athletes in individual sports. They encourage support and understanding in order to promote the psychological well-being of young athletes. With its commitment to knowledge and research, Smithsonian continues to create meaningful contributions to various fields, including mental health

Preguntas sobre el logo de Smithsonian Magazine

Who designed the Smithsonian Magazine logo?

The current wordmark evolved from the Smithsonian Institution's system identity developed by Chermayeff & Geismar & Haviv in 1998, with subsequent editorial refinements handled by the magazine's in-house design team. No single public redesign date is documented for the magazine-specific lockup.

Why does the logo sometimes appear in red and sometimes in white?

The brand uses a two-colour system: Smithsonian Red (Pantone 186 C) for positive applications on light backgrounds, and white (#FCFCFC) for reversed use on the magazine's red covers or dark imagery. This ensures maximum contrast and legibility across all print and digital contexts without introducing additional colours.

¿Qué color tiene el logo de Smithsonian Magazine?

El color dominante del logo de Smithsonian Magazine es Brilliance (hex #FCFCFC). El Pantone más cercano es 9345 C.

¿Cuántos colores tiene el logo de Smithsonian Magazine?

El logo de Smithsonian Magazine usa 1 color primario: #FCFCFC.

Más logos de white ver todo →

Más logos de Music ver todo →

El logo de Smithsonian Magazine es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.