Logo de EX.CO
El logo de EX.CO usa 1 color primario. Su color dominante es Coco’s Black (#1D1D1B, Pantone más cercano 419 C). EX.CO opera en la industria Computers Electronics & Technology.
- Familia de colores
- black
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 4% de marcas indexadas
- Sitio web
- ex.co
Análisis de diseño
The EX.CO logo is a minimalist wordmark built around a distinctive typographic interruption: the period centered between "EX" and "CO" functions as both a literal domain reference and a visual anchor. The letterforms appear to be a customized geometric sans-serif — likely derived from a family like Inter or Space Grotesk — with uniform stroke weight, open apertures, and a slightly wide stance that ensures legibility at small sizes. The dot is optically centered and scaled to match the stroke thickness of the letterforms, creating a rhythmic three-part composition (EX · CO) that reads as a single unit. This construction works exceptionally well in the ad-tech and publisher SaaS space, where logos frequently appear in crowded header bars, partner sliders, and favicon-sized contexts. The absence of a separate icon mark reduces cognitive load; the domain itself is the brand, reinforcing direct navigation. At very small sizes (16px favicon), the dot can visually merge with the "C" counter, but the high contrast of near-black on white preserves the word shape.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The near-black #1D1D1B (Coco's Black) projects technical precision and editorial authority — critical in a sector where publishers entrust revenue infrastructure to the platform. Unlike the saturated blues and purples common in ad-tech, this neutral dark avoids platform fatigue and pairs cleanly with any publisher's own brand colors when co-branded. The 14.3% coverage suggests generous whitespace, reinforcing a premium, uncluttered product perception.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de EX.CO, independientemente del color o industria.
Paleta web de la marca
Colores que EX.CO usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de EX.CO
EX. CO is the world's leading publisher-first video technology platform that empowers publishers to take control of their video strategy for maximum yield. With EX. CO, publishers and content websites can easily display their own or syndicated videos across all pages, increasing dwell time and page yield by 30%+. The platform offers advanced AI-based tools to manage video and advertising on websites, maximizing yield and delivery for direct and programmatic demand. EX. CO's video player and interactive experiences help drive more newsletter sign-ups and increase conversion to paid subscriptions. Publishers can also engage users with compelling quizzes or polls, collecting demographic data or interest-based information for remarketing efforts. Additionally, the platform allows businesses to connect with customers through personalized guides, matching them with relevant products and services. Trusted by publishers and businesses worldwide, EX. CO has delivered powerful results, increasing engagement, revenue, and ad viewability. Join EX. CO and take your content to the next level
Preguntas sobre el logo de EX.CO
Why does EX.CO use a period in the logo instead of a symbol?
The period directly references the ex.co domain, turning the URL itself into the primary brand asset. This eliminates the need for a separate icon, simplifies co-branding on publisher sites, and reinforces direct navigation — a practical choice for a B2B platform whose customers embed the technology across thousands of domains.
Has the logo changed since the company rebranded from Playbuzz?
Yes. The Playbuzz era used a playful speech-bubble icon with a multi-color palette suited to its quiz-content origins. The 2021 rebrand to EX.CO introduced the current typographic wordmark in near-black, signaling a strategic pivot from consumer-facing interactive content to enterprise video infrastructure for publishers.
¿Qué color tiene el logo de EX.CO?
El color dominante del logo de EX.CO es Coco’s Black (hex #1D1D1B). El Pantone más cercano es 419 C.
¿Cuántos colores tiene el logo de EX.CO?
El logo de EX.CO usa 1 color primario: #1D1D1B.
Más logos de black ver todo →
Más logos de Computers Electronics & Technology ver todo →
El logo de EX.CO es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.