Logo de Equativ
El logo de Equativ usa 1 color primario. Su color dominante es Ruined Smores (#0F1115, Pantone más cercano Black 6 C). Equativ opera en la industria Computers Electronics & Technology.
- Familia de colores
- black
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 8% de marcas indexadas
- Sitio web
- smartadserver.com
Análisis de diseño
The Equativ logo is a lowercase wordmark paired with a geometric symbol — a stylised, continuous-line "e" formed from a single rounded stroke that loops back on itself. The mark sits left of the type, both rendered in the same near-black (#0F1115). The wordmark uses a clean, medium-weight grotesque with open apertures and a slight humanist inflection in the "a" and "t," giving it approachability without sacrificing technical clarity. The symbol's single-stroke construction ensures it holds at favicon size (16×16 px) while the generous counters in the letterforms prevent clogging in small print. In the AdTech sector, where logos often rely on abstract data visualisations or gradient-heavy icons, this restrained monochrome system stands out for its print-first discipline: it reproduces cleanly in one-colour fax, embossed stationery, or reversed on dark publisher dashboards without needing a lock-up variant.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The near-black #0F1115 defies the category's default palette of saturated blues, purples, and corals that signal "programmatic energy." By choosing a neutral, almost-absolute dark, Equativ signals maturity and platform neutrality — critical for a sell-side business courting premium publishers wary of walled-garden bias. The colour also performs practically: it meets WCAG AAA contrast on white backgrounds and remains legible on the grey UI surfaces common in ad-operations consoles, eliminating the need for a secondary "light-mode" logo.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Equativ, independientemente del color o industria.
Paleta web de la marca
Colores que Equativ usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Equativ
Equativ is a brand that empowers you to regain control of your advertising activities by offering a range of tools and expertise that guarantee quality, performance, and cost efficiency. As a digital marketplace, Equativ helps advertisers effectively engage their target audiences and optimize revenue through monetization solutions for publishers. With specialized services, Equativ enables both advertisers and publishers to scale their operations. Equativ's product suite for advertisers includes Media Solutions Curation and CTV Cookieless, while their product suite for publishers consists of SSP, AdServer, and CTV. Additionally, Equativ offers a product suite for broadcasters called Advanced TV. With a client-first approach and dedication to transparency, Equativ stands apart from monopolistic platforms. Their collaborative, innovative, and independent values have driven them to become a vertically integrated industry leader. Join Equativ and experience their commitment to excellence and respect in everything they do. Explore their solutions and stay updated with their latest news
Preguntas sobre el logo de Equativ
Why did Smart AdServer rebrand to Equativ?
The company rebranded in June 2022 to reflect its evolution from a pure ad-server into a full-stack, vertically integrated marketplace spanning SSP, curation, CTV, and Advanced TV. The name "Equativ" (from "equitable") signals its stated mission of balanced value exchange between advertisers, publishers, and broadcasters.
Does the logo use a custom typeface?
The wordmark appears to be a customised version of a commercial grotesque (close to Inter or IBM Plex Sans) with adjusted "a" and "t" terminals to echo the symbol's rounded stroke endings. Equativ has not publicly released the font files or credited a type foundry.
¿Qué color tiene el logo de Equativ?
El color dominante del logo de Equativ es Ruined Smores (hex #0F1115). El Pantone más cercano es Black 6 C.
¿Cuántos colores tiene el logo de Equativ?
El logo de Equativ usa 1 color primario: #0F1115.
Más logos de black ver todo →
Más logos de Computers Electronics & Technology ver todo →
El logo de Equativ es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.