Logo de Elsevier
El logo de Elsevier usa 1 color primario. Su color dominante es Orion Grey (#53565A, Pantone más cercano Cool Gray 11 C). Elsevier opera en la industria Computers Electronics & Technology.
- Familia de colores
- gray
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 26% de marcas indexadas
- Sitio web
- scopus.com
Análisis de diseño
The Scopus logo is a wordmark-led identity where the custom-drawn logotype carries the full weight of recognition. The letterforms are geometric sans-serif with subtle humanist details — note the slightly tapered strokes on 'c' and 'u', the open aperture of 'o', and the distinctive curved tail on 's' that suggests forward motion. A small abstract mark sits to the left: a stylised bird in profile formed from a single continuous line that doubles as a magnifying glass, reinforcing the search-and-discovery metaphor. The mark is constructed on a strict grid, with the icon's height matching the x-height of the wordmark and consistent clear-space rules. At small sizes (favicon, mobile app icon), the icon separates cleanly and remains legible down to 16px, while the full lockup requires roughly 120px width before the wordmark degrades. In the academic database sector — where competitors like Web of Science and PubMed rely on institutional crests or dense monograms — Scopus's clean typographic approach feels modern and accessible, signalling a user-first digital product rather than a legacy archive.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The single measured colour, Orion Grey (#53565A), is a cool, mid-value neutral that reads as both authoritative and interface-friendly. In a category dominated by blues (IEEE, ACM, PubMed) and deep reds (Elsevier parent brand), the grey avoids chromatic clashing when embedded in third-party library portals or browser toolbars. It meets WCAG AA contrast on white backgrounds for body text sizes, and its 10% logo-area footprint suggests the mark is designed to sit quietly inside dense research UIs rather than dominate them.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Elsevier, independientemente del color o industria.
Paleta web de la marca
Colores que Elsevier usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Elsevier
Scopus is an abstract and citation database offered by Elsevier, renowned as the largest of its kind. It provides access to a vast range of peer-reviewed literature from various fields like science, technology, medicine, social sciences, and arts and humanities. With Scopus, researchers can easily search for and access high-quality research articles. Additionally, Scopus offers a preview feature, allowing users to explore its capabilities and benefits. To make use of this feature, individuals need to be registered users of Scopus. It's worth noting that Scopus will soon discontinue support for IE 9 and advises users to upgrade to the latest versions of Internet Explorer, Firefox, or Chrome for optimal performance. Scopus also provides many other valuable resources such as free author profiles, metrics for non-subscribers, comprehensive content coverage, source lists, and book title lists. For those interested in subscribing to Scopus, they can get in touch with the sales team to speak with their local representative
Preguntas sobre el logo de Elsevier
Why does Scopus use a bird icon in its logo?
The bird is a stylised scopus (hammerkop), a wading bird whose name the database adopts. The single-line drawing also forms a magnifying glass, visually encoding the product's core function: precision search across vast literature.
Has the Scopus logo changed since launch?
The current wordmark-and-icon system was introduced in a 2018 brand refresh aligning Scopus with Elsevier's updated visual language. Earlier versions used a heavier serif logotype and a more literal bird illustration; the redesign simplified both for digital legibility.
¿Qué color tiene el logo de Elsevier?
El color dominante del logo de Elsevier es Orion Grey (hex #53565A). El Pantone más cercano es Cool Gray 11 C.
¿Cuántos colores tiene el logo de Elsevier?
El logo de Elsevier usa 1 color primario: #53565A.
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El logo de Elsevier es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.