Logo de Consumer Reports
El logo de Consumer Reports usa 1 color primario. Su color dominante es Poetic Green (#00AE4D, Pantone más cercano 7481 C). Consumer Reports opera en la industria Computers Electronics & Technology.
- Familia de colores
- green
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 4% de marcas indexadas
- Sitio web
- consumerreports.org
Análisis de diseño
The Consumer Reports logo is a pure wordmark set in a bold, geometric sans-serif typeface with tight letter-spacing and uniform stroke weight. The two words stack vertically with "Consumer" above "Reports," creating a compact rectangular block that scales cleanly from favicon to billboard. No icon, symbol, or decorative element accompanies the text — the brand relies entirely on typographic authority. This construction signals institutional credibility and mirrors the no-nonsense editorial voice the organization is known for. At small sizes the mark remains legible because the letterforms are open, the counters generous, and the weight heavy enough to resist fill-in on low-resolution screens.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The single brand colour #00AE4D (Poetic Green) sits between a classic trust-blue and a growth-oriented green, positioning Consumer Reports as both authoritative and consumer-advocacy focused. In a sector dominated by blue (tech, finance, healthcare) the green differentiates instantly while still conveying reliability. The hue is saturated enough to pop on white backgrounds and meets WCAG AA contrast for body text, ensuring accessibility across digital and print touchpoints without needing a secondary palette.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Consumer Reports, independientemente del color o industria.
Paleta web de la marca
Colores que Consumer Reports usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Consumer Reports
Consumer Reports is a brand that provides unbiased ratings and reviews for over 9,000 products and services. They aim to empower consumers with trusted advice and in-depth reporting on what matters most. Consumer Reports is ad-free and influence-free, as their ratings and reviews are powered by the experiences of real consumers. Their mission is to take action and get involved in making a difference. They offer opportunities to volunteer, join research projects, and attend events. Consumer Reports works on various issues, including food safety, car safety and efficiency, data privacy, and financial fairness. In addition to their advocacy work, Consumer Reports offers a range of services to help consumers make informed decisions. Their website provides access to ratings and reviews on a wide range of products and services, including cars, home and garden, appliances, electronics, babies and kids, and more. Joining Consumer Reports as a member offers exclusive benefits such as access to exclusive deals, recall and safety alerts, and tools like the TV Screen Optimizer. They also provide informative content on key topics and news, such as car safety, fuel efficiency, home and garden tips, and tech advice. Overall, Consumer Reports is a trusted source for consumers looking for unbiased information to make informed decisions
Preguntas sobre el logo de Consumer Reports
Why does Consumer Reports use only a wordmark with no logo symbol?
The organization's credibility rests on its name and reputation for unbiased testing; a symbol would add visual clutter without increasing trust. The stacked wordmark functions as both logo and headline, reinforcing the brand name at every touchpoint.
Has the green colour (#00AE4D) changed over time?
The organisation has used a mid-tone green for decades, but the exact hex value was standardised during a digital-first brand refresh to ensure consistent reproduction across screens and print. Earlier print versions appeared darker due to CMYK limitations.
¿Qué color tiene el logo de Consumer Reports?
El color dominante del logo de Consumer Reports es Poetic Green (hex #00AE4D). El Pantone más cercano es 7481 C.
¿Cuántos colores tiene el logo de Consumer Reports?
El logo de Consumer Reports usa 1 color primario: #00AE4D.
Más logos de green ver todo →
Más logos de Computers Electronics & Technology ver todo →
El logo de Consumer Reports es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.