Logo de Baidu
El logo de Baidu usa 2 colores primarios. Su color dominante es Anarchy (#DF0000, Pantone más cercano 2347 C). Baidu opera en la industria Computers Electronics & Technology.
- Familia de colores
- red
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 10% de marcas indexadas
- Sitio web
- baidu.com
Análisis de diseño
Baidu's logo is a combination mark pairing a custom sans-serif wordmark with a distinctive paw-print symbol. The wordmark uses rounded, slightly condensed letterforms with a subtle forward lean, suggesting speed and approachability. The paw print—four oval pads around a larger central pad—sits left of the logotype in the primary lockup, but frequently replaces the dot of the 'i' in compact applications, turning a functional typographic element into a brand signature. This dual-use system gives the identity flexibility across digital surfaces, from browser favicons to app splash screens.
The mark performs well at small sizes because the paw print reduces to a clear, high-contrast shape readable at 16 pixels, while the wordmark retains legibility thanks to open counters and consistent stroke weight. In the Chinese search and AI sector, where competitors often default to abstract geometric symbols or magnifying glasses, the paw print breaks category convention by invoking a natural tracking metaphor—footprints leading to answers—without literalism. The red/blue split also sidesteps the monochrome blue dominance of Western tech giants, asserting a distinctly Chinese visual vocabulary.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The dominant #DF0000 red (8.3%) aligns with Chinese cultural associations of luck, energy, and urgency—critical for a consumer-facing search portal—while the secondary #2932E1 blue (6.9%) signals technical authority and trust, balancing the red's warmth. Together they create a high-contrast, complementary pairing that pops on white backgrounds and meets accessibility thresholds for text, a practical necessity for a product built on search-results pages. The palette defies the cool-blue monoculture of global tech by leading with red, reinforcing Baidu's domestic-market leadership.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Baidu, independientemente del color o industria.
Paleta web de la marca
Colores que Baidu usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Baidu
Baidu is a technology company founded in Beijing, China, in 2000. It is often referred to as the Google of China as it dominates the Chinese market for internet search engines. The company's headquarters are located in Haidian District, Beijing, China. Baidu primarily offers internet-related products and services, including a search engine, online advertising platform, mapping services, cloud storage, and a variety of other services. Its search engine, known as Baidu Search, is the most popular in China and accounts for the majority of the company's revenue. Baidu also offers video and image search, news aggregation, and an online encyclopedia called Baidu Baike. On a global scale, Baidu has expanded its reach through various subsidiaries, joint ventures, and partnerships. It launched Baidu Japan, a Japanese-language search engine, in 2007. Additionally, Baidu established a joint venture with Rakuten Inc. Baidu has also invested in various technology companies, including Uber, by providing funding for their expansion into China. In terms of market position, Baidu holds a significant share of China's search engine market, with over 70% of the market share. However, it faces competition from other major players, such as Alibaba's search engine, as well as international search engines like Google. A major event for Baidu occurred in 2016 when the company faced scrutiny and backlash after a student died from misleading medical advertising on their search engine. This led to increased regulation in China's online advertising industry and a decline in Baidu's revenue. Currently, Baidu is focused on expanding its artificial intelligence (AI) capabilities, with a strong emphasis on autonomous driving technology. It launched Apollo, an open-source autonomous driving platform, which has gained partnerships with prominent global companies, including Intel, Nvidia, and Microsoft. Baidu is also investing in cloud computing and other AI-enabled services to diversify its revenue s
Preguntas sobre el logo de Baidu
What does the paw print in Baidu's logo represent?
The paw print symbolises a tracker's footprint, metaphorically linking the act of searching to following a trail to find answers. It also serves as a visual pun on the Chinese name 'Baidu' (百度), which implies searching hundreds of times, while the bear-paw shape adds a uniquely memorable character that differentiates the brand from generic search icons.
Why does Baidu use red as its primary brand colour?
Red is culturally auspicious in China, connoting prosperity, energy, and urgency—attributes that suit a high-frequency consumer utility like search. The specific shade #DF0000 provides strong contrast against white search-results pages and pairs with the secondary blue (#2932E1) to balance warmth with technological credibility, a combination that also meets WCAG contrast requirements for body text.
¿Qué color tiene el logo de Baidu?
El color dominante del logo de Baidu es Anarchy (hex #DF0000). El Pantone más cercano es 2347 C.
¿Cuántos colores tiene el logo de Baidu?
El logo de Baidu usa 2 colores primarios: #DF0000, #2932E1.
Más logos de red ver todo →
Más logos de Computers Electronics & Technology ver todo →
El logo de Baidu es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.