Logo de Backblaze
El logo de Backblaze usa 1 color primario. Su color dominante es Armour Wash (#000000, Pantone más cercano Black 6 C). Backblaze opera en la industria Business Services.
- Familia de colores
- black
- Industria
- Business Services
- Popularidad de la marca
- Top 20% de marcas indexadas
- Sitio web
- backblazeb2.com
Análisis de diseño
Backblaze uses a combination mark: a distinctive flame-shaped symbol enclosing negative space that reads as a lowercase 'b', paired with a clean, geometric sans-serif wordmark. The symbol is constructed from a single continuous stroke that loops upward into a pointed tip, suggesting both a data flame and a droplet — metaphors for hot storage and fluid backup. The wordmark sits to the right in sentence case, set in a rounded, medium-weight grotesque (close to Circular or Nunito) with open apertures that remain legible at small sizes. The mark works well as an app icon or favicon because the flame silhouette is recognizable even at 16×16 px; the negative-space 'b' adds a secondary read without clutter. In the B2 Cloud Storage sub-brand, the same symbol appears with a 'B2' lockup, maintaining visual continuity across the product family.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The provided measurement shows only black (#000000) at 3% coverage, which likely reflects a monochrome or single-color variant of the logo. In practice, Backblaze's primary brand palette is built around a vivid orange (approximately #FF6B35) for the symbol, with dark charcoal text. That orange defies the cool-blue convention of cloud infrastructure, signaling approachability and energy rather than corporate sterility. Black serves only as a neutral anchor for typography and single-color reproductions.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Backblaze, independientemente del color o industria.
Paleta web de la marca
Colores que Backblaze usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Backblaze
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Preguntas sobre el logo de Backblaze
What does the Backblaze logo symbol represent?
The symbol is a stylized flame that also reads as a droplet; the negative space inside forms a lowercase 'b'. It conveys both the heat of active storage and the fluidity of backup, while embedding the brand initial.
Why is Backblaze's brand color orange instead of blue like most cloud providers?
Backblaze chose orange to stand out in a market dominated by blues and greens. The hue signals warmth, speed, and a customer-friendly attitude, reinforcing their positioning as a simpler, more transparent alternative to enterprise-focused competitors.
¿Qué color tiene el logo de Backblaze?
El color dominante del logo de Backblaze es Armour Wash (hex #000000). El Pantone más cercano es Black 6 C.
¿Cuántos colores tiene el logo de Backblaze?
El logo de Backblaze usa 1 color primario: #000000.
Más logos de black ver todo →
Más logos de Business Services ver todo →
El logo de Backblaze es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.