Logo de Avira
El logo de Avira usa 1 color primario. Su color dominante es Piercing Red (#E21E25, Pantone más cercano 2035 C). Avira opera en la industria Computer Security.
- Familia de colores
- red
- Industria
- Computer Security
- Popularidad de la marca
- Top 2% de marcas indexadas
- Sitio web
- avira.com
Análisis de diseño
Avira uses a combined mark: a custom sans-serif wordmark paired with a geometric icon that merges an umbrella canopy with a shield silhouette. The icon sits to the left of the logotype, its curved apex echoing the dot of the lowercase 'i' to create visual rhythm. The typeface features open apertures, a single-storey 'a', and subtle ink traps at stroke junctions — choices that preserve legibility when the mark is reproduced at favicon size (16×16 px). The shield-umbrella hybrid is constructed from two mirrored curves meeting at a central spine; this symmetry lets the icon read as both protection (shield) and shelter (umbrella) without relying on fine detail. In the security sector, where many competitors default to abstract locks, keys, or hexagons, the umbrella metaphor differentiates Avira while still signalling defence. The mark works in monochrome because the icon's positive/negative balance holds without colour, and the wordmark's weight contrast (regular vs. bold 'A') maintains hierarchy.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured #E21E25 (Piercing Red) occupies roughly 12 % of the total mark area, appearing only in the icon while the wordmark remains neutral dark grey or black. This restrained application avoids the 'red alert' fatigue common in antivirus branding, yet the hue's high chroma ensures immediate visibility on white dashboards, dark-mode UIs, and mobile app grids. Red connotes urgency and protection in Western safety signage, aligning with cybersecurity's promise of rapid threat response, while the low surface-area ratio keeps the identity feeling precise and clinical rather than aggressive.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Avira, independientemente del color o industria.
Paleta web de la marca
Colores que Avira usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Avira
Avira is a reputable brand trusted by 80 million users in over 150 countries. As part of NortonLifeLock, a global leader in consumer Cyber Safety, Avira is committed to empowering people in their digital lives by providing reliable online security. With decades of experience in cybersecurity and identity theft protection, Avira offers award-winning products and services across multiple brands. They continuously innovate their device security, online privacy, and identity protection solutions to counter emerging cyberthreats. Avira's vision is to safeguard and empower individuals to navigate the digital landscape securely, while their mission is to build an integrated portfolio that proactively prevents, detects, and responds to cyberthreats and cybercrimes. Backed by a team of experts and fueled by consumer insights, Avira's technology has blocked over 900 million threats, making them a trusted ally for consumers amidst an increasingly complex and connected world
Preguntas sobre el logo de Avira
Why does Avira use an umbrella instead of a lock or shield?
The umbrella metaphor communicates proactive shelter — covering the user before threats strike — rather than reactive locking. It also references the company's German name origin ('Avira' from 'anti-virus') where 'Schirm' (umbrella/shield) carries both meanings.
Has the logo changed since NortonLifeLock acquired Avira?
The core mark (wordmark + umbrella-shield icon) has remained visually consistent since the 2019 rebrand; only co-branding lockups with the NortonLifeLock masterbrand have been added for corporate communications.
¿Qué color tiene el logo de Avira?
El color dominante del logo de Avira es Piercing Red (hex #E21E25). El Pantone más cercano es 2035 C.
¿Cuántos colores tiene el logo de Avira?
El logo de Avira usa 1 color primario: #E21E25.
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Más logos de Computer Security ver todo →
El logo de Avira es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.