Nº 5344 Logo de AppsFlyer

Logo de AppsFlyer

El logo de AppsFlyer usa 1 color primario. Su color dominante es Cynical Black (#171717, Pantone más cercano 419 C). AppsFlyer opera en la industria Marketing & Advertising.

Familia de colores
black
Popularidad de la marca
Top 77% de marcas indexadas
Sitio web
onelink.me

Análisis de diseño

AppsFlyer uses a combination mark: a geometric symbol paired with a camelCase wordmark. The symbol is a rightward-pointing arrow constructed from a square with a triangular notch removed from its trailing edge — a minimal abstraction of a play button or forward navigation cue. This reads instantly as "attribution" and "direction," aligning with the core promise of measuring where users come from and where they go. The wordmark is set in a rounded, medium-weight sans-serif (close to Inter or a custom variant) with consistent stroke width and open apertures, ensuring legibility down to favicon size. The symbol and logotype share the same visual weight and corner radius, creating a cohesive unit that separates cleanly for app-icon use. At small sizes the arrow remains readable because its positive/negative space balance is unambiguous; the mark does not rely on fine lines, gradients, or colour shifts that would degrade in low-resolution contexts.

Notched-square arrow symbol suggesting forward measurementCamelCase 'AppsFlyer' wordmark with rounded geometric sans-serifStrict single-colour (#171717) application across all touchpointsSymbol-to-type weight parity enabling standalone icon use

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The sole measured colour, #171717 (Cynical Black), is a near-neutral dark grey that reads as black on screen and in print. In the martech/analytics sector, a monochrome palette signals data neutrality, platform-agnostic trust, and enterprise seriousness. It avoids the saturated blues and greens common among competitors, letting the product UI — not the logo — carry brand colour. The single-tone approach also guarantees maximum contrast on any background, essential for a logo that appears on partner dashboards, attribution links, and third-party integrations where background control is impossible.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Logo de AppsFlyer, versión principal
Principal SVG PNG
Logo de AppsFlyer, versión blanca para fondos oscuros
Blanco SVG PNG
Logo de AppsFlyer, versión monocromática en negro
Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de AppsFlyer, independientemente del color o industria.

Paleta web de la marca

Colores que AppsFlyer usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de AppsFlyer

AppsFlyer is a global leader in marketing measurement, analytics, and engagement. Their unified marketing platform is built on the industry's most trusted attribution data, helping brands attribute, understand, and engage users effectively. They offer a comprehensive range of products and services to support businesses in making better marketing decisions. With AppsFlyer, brands can measure every action on mobile, web, and CTV, allowing them to understand their true mobile marketing ROI and turn campaign insights into actionable strategies. Their predictive analytics capabilities enable businesses to make informed decisions from the start, while their CX and deep linking solutions help boost revenue by delivering exceptional customer experiences. AppsFlyer also prioritizes data security and privacy. Their fraud protection measures safeguard marketing budgets from mobile ad fraud, and their privacy-centric collaboration tools, such as the Privacy Cloud and Data Clean Room, enable businesses to collaborate with partners while preserving data privacy. AppsFlyer serves businesses of all sizes and across various industries, including gaming, shopping, finance, food and drink, entertainment and music, health and fitness, travel, and more. Their extensive partner marketplace connects brands to over 10,000 technology and media partners. With over 80,000 companies relying on their platform worldwide, AppsFlyer has established itself as a trusted partner in helping brands build better products, create exceptional experiences, and protect customer privacy. Their global presence, local expertise, and round-the-clock support ensure that they are there for their customers whenever they need assistance. Join the world's top brands and discover the power of AppsFlyer's marketing solutions

Preguntas sobre el logo de AppsFlyer

What does the AppsFlyer arrow symbol represent?

The symbol abstracts a play/forward button with a notched trailing edge, visually encoding the concepts of attribution (tracing origin) and directional insight (moving from data to action) without using literal chart or magnifying-glass metaphors.

Has AppsFlyer ever used a multi-colour logo?

No. Since its early branding the company has maintained a monochrome dark-grey/black logo. Marketing illustrations and product UI introduce accent colours (blues, purples, oranges), but the primary mark remains single-tone to preserve neutrality on partner platforms.

¿Qué color tiene el logo de AppsFlyer?

El color dominante del logo de AppsFlyer es Cynical Black (hex #171717). El Pantone más cercano es 419 C.

¿Cuántos colores tiene el logo de AppsFlyer?

El logo de AppsFlyer usa 1 color primario: #171717.

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El logo de AppsFlyer es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.